Visibility is good. Credibility is better

This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

The future of networking

Increasingly, businesses have been looking to ‘word of mouth’ marketing to find clients with the growth of networking groups providing opportunities for companies to spread the word and get referrals.
Times move on and with the growth of online social networking opening people’s eyes to the power of the internet, companies are looking to see how the increasing number of ‘social’ business networks can be used for marketing and sales purposes.

Taking action

Many small business owners will be used to copping flak for addictions to their ‘crackberry’.
The tell tale symtoms are all too common. Exasperated partners railing at post midnight emailing or blackberrys heading for a watery demise in the swimming pool during that longed for summer break.However, the vexed issue of the merits of Blackberrys is truely small fry compared to the grief that could be caused to business owners by the latest internet phenomenon. The explosion in popularity of social networking sites like Facebook, You Tube, Bebo and My Space presents a new potentially very big problem for owner managers to grapple with.