So, does social media snobbery exist or is it an online fairy tale? Let me explain what I mean…
10 Yetis PR Agency has today announced that it has launched ‘A Social Media
Agency’ as a result of the volume of enquiries that it was receiving for
social media campaigns to run either individually or alongside public
Reckitt Benckiser are set to introduce a raft of cost-savings in a move to fund additional brand building with brands such as Finish and Vanish.
Instagram, named Apple’s app of the year, has quickly become the biggest thing in photograph-based social networking. The photo sharing app has 15 million users and 1 million new users a fortnight. But what does this mean for online brand building?
‘Companies everywhere are recognising that video has become the factor that can provide an edge over the competition’ – the wise words of James Leal-Valias, creative director at iStockphoto, writing for Business Matters a few weeks ago under the title ‘Design for Small Business: Integrating Online into Your Marketing Mix’.
With over half of the entire UK population having a Facebook account, it is claimed that employers are losing £14 billion per year as a direct result of employees accessing social media sites during work hours, yet their hands are tied when it comes to disciplinary action resulting in a minefield for employers and the rules of what is acceptable and what is not are very hazy.
LinkedIn, the world’s largest professional network, have announced that over one million UK professionals have joined LinkedIn since June 2010, bringing the total number of UK members up to five million, which represents 40 percent of UK professionals.
4Networking, the business breakfast network started by entrepreneur Brad Burton, has unveiled its plans to launch in the USA, Republic of Ireland, Australia and New Zealand, and ultimately to create the world’s first, joined up global business network.
This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.
Government proposals to monitor social networking sites centrally fail to consider the impact of such action on businesses that now use these tools as an integral part of their marketing strategy and could result in some businesses abandoning social media altogether, according to a leading social media consultant.
ecademy – the business-orientated social networking site, that we have covered many times within the pages of Business Matters, gave a stark warning to its members of the possible pitfalls of using social networking as they left supposedly private support emails sent through the site publicly viewable as the result of a programming error earlier this week.