The future of networking

Increasingly, businesses have been looking to ‘word of mouth’ marketing to find clients with the growth of networking groups providing opportunities for companies to spread the word and get referrals.
Times move on and with the growth of online social networking opening people’s eyes to the power of the internet, companies are looking to see how the increasing number of ‘social’ business networks can be used for marketing and sales purposes.

Taking action

Many small business owners will be used to copping flak for addictions to their ‘crackberry’.
The tell tale symtoms are all too common. Exasperated partners railing at post midnight emailing or blackberrys heading for a watery demise in the swimming pool during that longed for summer break.However, the vexed issue of the merits of Blackberrys is truely small fry compared to the grief that could be caused to business owners by the latest internet phenomenon. The explosion in popularity of social networking sites like Facebook, You Tube, Bebo and My Space presents a new potentially very big problem for owner managers to grapple with.