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  • Farage proposes £250k tax break for non-doms, triggering backlash over ‘billionaire loophole’
  • Amazon commits £40bn to UK expansion with new fulfilment centres, studio upgrades and tech investment
  • HSBC faces £150m dilemma over office space as return-to-work drive clashes with post-pandemic downsizing
  • UK slips behind France in race for renewable energy investment as green projects plunge
  • UK government unveils £275m boost to skills and apprenticeships to revive industrial heartlands
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  • Labour scraps £950m EV rapid charging fund, redirecting £400m to on-street chargers
  • UK to cut green levies on businesses as part of 10-year industrial strategy
  • UK jobs market shows modest rise in new postings as tax pressures weigh
  • Royal Mail boss quits after just one year as new owner takes over

Category: Marketing

Business marketing advice, tips and guides to help you boost your promotions

More than 1.8 million people streamed, viewed, or downloaded The Rest Is Politics and The Rest Is Politics: US in under 24 hours, after both shows released emergency episodes in response to the US bombing of Iran over the weekend.

1.8 million tune in as emergency Iran episodes of The Rest Is Politics in 24 just hours

23 June 202523 June 2025 In Business, Social Media Paul Jones 0 Comments

Emergency episodes of The Rest Is Politics and The Rest Is Politics: US draw 1.8 million views and streams in a single day following US bombing of Iran, as listeners turn to trusted podcast voices.

WhatsApp, the world’s most popular messaging service, will soon begin displaying paid-for adverts to users for the first time—marking a significant shift for a platform that once proudly declared it would remain ad-free.

WhatsApp to introduce adverts as Meta pushes to monetise messaging app

17 June 202519 June 2025 Social Media, Technology Jamie Young 0 Comments

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal messages will remain encrypted, Meta says.

Content created by individuals on platforms such as YouTube, TikTok, and Instagram is forecast to generate more global advertising revenue this year than all traditional media combined.

Social media creators to eclipse traditional media in global ad revenue for first time

10 June 202519 June 2025 Marketing, News Jamie Young 0 Comments

User-generated content on platforms like YouTube, TikTok, and Instagram is set to attract more global advertising revenue in 2025 than traditional media — signalling a seismic shift in the media landscape.

TikTok has formed a new SME Council to give Britain’s small businesses a bigger say in the evolving digital economy, bringing together entrepreneurs, founders, and content creators who have used the platform to fuel growth.

TikTok launches SME council to elevate small business voices and boost digital growth

4 June 202519 June 2025 Marketing, News, Technology Jamie Young 0 Comments

TikTok has formed a new SME Council to give Britain’s small businesses a bigger say in the evolving digital economy, bringing together entrepreneurs, founders, and content creators who have used the platform to fuel growth.

Ten of the world’s leading car manufacturers – along with two major automotive trade associations – have been fined over £77 million by the UK’s Competition and Markets Authority (CMA) after admitting to illegal collusion on green advertising practices.

UK fines 10 carmakers and two trade bodies £77m over green advertising cartel

1 April 2025 Marketing, News Jamie Young 0 Comments

Ten carmakers and two trade bodies have been fined £77m by the UK’s CMA for colluding to limit green advertising competition, restricting consumer choice and breaching competition law

Let's be honest - marketing isn't a straight path for any business, least of all SMEs.

SME Marketing ‘Mistakes’ You’ll Make – Don’t Beat Yourself Up

25 March 202525 March 2025 Advice, Marketing Business Matters 0 Comments

What separates successful SME marketing leaders from the rest isn’t avoiding mistakes – it’s recognising them quickly, learning the lesson, and moving forward.

You don’t need to spend long in the world of digital marketing to encounter two of the most commonly used strategies: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC).

SEO or PPC: Which is Better?

4 February 2025 Marketing Business Matters 0 Comments

You don’t need to spend long in the world of digital marketing to encounter two of the most commonly used strategies: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC).

Meta, the parent company of Facebook, Instagram and WhatsApp, has sought to calm key advertisers following its decision to scrap third-party fact-checking in the United States.

Meta soothes ad giants with ‘community notes’ after US fact-checking overhaul

22 January 2025 Marketing, News Jamie Young 0 Comments

Meta’s abrupt decision to end third-party fact-checking in the US has sparked advertiser concerns, but global business head Nicola Mendelsohn insists it’s “business as usual” amid the shift to user-driven “community notes.”

Piers Morgan has parted ways with Rupert Murdoch’s media empire in a move set to expand his popular Uncensored show on YouTube, ending months of speculation about his future at News UK.

Piers Morgan quits Murdoch empire to build Uncensored brand independently on YouTube

8 January 2025 In Business, Social Media, Technology Jamie Young 0 Comments

Piers Morgan quits Rupert Murdoch’s media empire, taking full ownership of his Uncensored brand on YouTube. Discover why the outspoken broadcaster chose greater independence and global reach over a traditional TalkTV slot.

Kevin-o’leary

Kevin O’leary joins billionaire’s bid to buy TikTok as US ban deadline nears

8 January 2025 News, Social Media, Technology Paul Jones 0 Comments

Shark Tank’s Kevin O’Leary joins billionaire Frank McCourt in a bid to buy TikTok as a looming US ban deadline puts pressure on ByteDance to sell.

In a sharp escalation of tensions between Brussels and Elon Musk, one of the European Union’s top officials, Věra Jourová, has branded the billionaire tech entrepreneur a "promoter of evil" over his handling of X, formerly known as Twitter.

Millions of Britons abandon X amid backlash against Elon Musk’s leadership

28 November 2024 Social Media Business Matters 0 Comments

Elon Musk’s controversial leadership of X (formerly Twitter) has driven millions of Britons away, as UK users flock to competitors like Threads and Bluesky. Discover how political stances and rebranding have affected X’s reach.

UK considers social media ban for under-16s as Technology Secretary Peter Kyle orders new research, signalling possible alignment with Australia's proposed restrictions.

UK considers social media ban for under-16s as Minister orders new research

20 November 202420 November 2024 In Business, Social Media, Technology Jamie Young 0 Comments

UK considers social media ban for under-16s as Technology Secretary Peter Kyle orders new research, signalling possible alignment with Australia’s proposed restrictions.

Trust is an invaluable asset in business. It is the foundation upon which relationships are built, and it significantly influences customers' decisions about whether or not to engage with your company.

Build trust signals for your brand to unlock next-level trust and loyalty 

19 November 202419 November 2024 Columns, Marketing Sarah Woodhouse 0 Comments

Trust is an invaluable asset in business. It is the foundation upon which relationships are built, and it significantly influences customers’ decisions about whether or not to engage with your company.

Successful digital marketing involves constant review of your SEO, PPC campaigns and website UX, which can result in a sense akin to FOMO for marketers concerned about getting the best possible ROMI (Return on Marketing Investment).

FOMO about ROMI? How do you know when your marketing is working?

11 September 2024 Advice, Marketing Business Matters 0 Comments

Successful digital marketing involves constant review of your SEO, PPC campaigns and website UX, which can result in a sense akin to FOMO for marketers concerned about getting the best possible ROMI (Return on Marketing Investment).

Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be getting far less of your audience’s attention than you might like.

The impact of the attention economy on marketers

17 July 202417 July 2024 Columns, Marketing, Opinion Roger Jackson 0 Comments

Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be getting far less of your audience’s attention than you might like.

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Latest Content

Nigel Farage, leader of Reform UK, has expressed strong opposition to the idea of Shein, the Chinese-founded fast-fashion retailer, listing on the London Stock Exchange.

Farage proposes £250k tax break for non-doms, triggering backlash over ‘billionaire loophole’

Reform UK has unveiled a controversial new policy that would allow wealthy non-domiciled individuals to legally avoid paying UK tax on foreign earnings, income, capital gains, and inheritance — in exchange for a one-off payment of £250,000 every 10 years.

Amazon commits £40bn to UK expansion with new fulfilment centres, studio upgrades and tech investment

HSBC faces £150m dilemma over office space as return-to-work drive clashes with post-pandemic downsizing

Protecting Confidential Business Translations with Secure Mode from MachineTranslation.com

Redundancy gone wrong: A case that reminds employers what not to do

UK slips behind France in race for renewable energy investment as green projects plunge

1.8 million tune in as emergency Iran episodes of The Rest Is Politics in 24 just hours

More than a third of Brits increasing disposable income spending, new study finds

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