In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Five golden rules for sales success in the new world
For many, it remains unclear what needs to happen to successfully address the selling challenges brought on by Covid-19.
Highlighting importance of SEO to a business
The way business is done has changed drastically in the last decade. Frankly, many things have changed about life in recent times, thanks largely to technology.
Online market research – Guide for small business owners
Small business owners have a lot to do already. It’s hard to make time for market research as well, especially when you first have to learn how to do it.
Design matters: 10 tips to improve your marketing with better visuals
Marketing using visuals, such as banners, posters, smart TVs, and other forms of digital displays, as well as your website, are vital ingredients in the success of your campaign.
The Importance of branding in business
All businesses need to have a keen idea of their branding. This is a crucial part of ensuring that they know how to best stand out amongst the others in their industry.
How to make the most out of virtual networking
COVID19 has been a tough time for many of us. Especially for those who are looking to shift their role or go for a new one entirely.
Tips on how to use SoundCloud to build a business on the platform or promote an existing one
These days it seems like a new music streaming service is popping up every other day. You have a lot of options on where to share your tracks.
All you need to know about building optimised landing pages
Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.
Best practices for organic SEO in 2021
I have been actively involved in organic SEO since the year 2002. A lifetime in tech-years. But little has changed in organic SEO practices.
How well is your website converting visitors to customers?
Digital marketing tends to be over-run with data and Key Performance Indicators (KPIs) but ultimately there is just one metric that matters and that is conversion rate.
Four tips to enable you to be fully client-fit for 2021
Everyone knows it’s more important than ever to keep building your business during these tough times. What’s absolutely crucial to doing this is ensuring you stay relevant to your existing client base.
Need to tackle your conversion rate of product sales in time for Christmas? UXDX lineup has you sorted
Business Matters speaks to hundreds of SME’s each week and there’s not been one that hasn’t had to pivot and alter their offering product online in some way.
5 common Google ads mistakes
Advertising has come a long way from its paper-based form to today’s digitized one.
Romain Bertrand, VP Marketing eharmony shares advice for creating a social and marketing plan to lead you out of covid
If you’re currently in the position of wondering which social media platforms to register with for your business or how to go about creating a marketing and ad spend strategy take five minutes to hear Romain Bertrand’s perspective as he talks all things social and marketing.
