Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground Zero.
Your business might be starting to turn over a healthy amount, but meanwhile, you have another objective, cranking up the car of your media persona and venturing onto the open motorway, perhaps without a satnav and not much fuel.
Britain’s competition watchdog has launched an investigation into whether Google has broken the law by restricting competition in the advertising technology market.
An advertising campaign for Tesco Mobile which used the names of foods as substitutes for expletives has been banned.
Elon Musk has said Twitter may charge a “slight” fee for commercial and government users, in the latest hint of the changes the world’s richest person could introduce after he completes his takeover of the social media platform.
New findings have revealed that – for the second year running – brands are failing to meet consumer expectations between checkout and delivery, and generally still providing a subpar online shopping experience post-purchase.
Google has announced that it will stop advertisers tracking users across apps on Android smartphones, following in the footsteps of Apple and causing a significant blow to Meta Platform’s advertising business.
A promotion by the fast-fashion retailer Boohoo that used “sexually suggestive” images of a model in an oversized T-shirt and thong-style bikini bottoms has been banned by the UK advertising watchdog for objectifying and sexualising women.
The UK competition watchdog has called for the power to fine social media influencers if they fail to tell followers when posts are paid for by advertisers.
Social media stars including Jodie Marsh and five ex-Love Islanders including Francesca Allen are to be subjected to a name and shame Instagram campaign by the UK’s advertising watchdog for continuing to flout social media marketing rules.