Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground Zero.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Becoming king of the media jungle means starting at the bottom and working your way up by winning title fight after title fight
Your business might be starting to turn over a healthy amount, but meanwhile, you have another objective, cranking up the car of your media persona and venturing onto the open motorway, perhaps without a satnav and not much fuel.
Amazon bows to UAE pressure to restrict LGBTQ+ search results
Amazon has bowed to pressure from the United Arab Emirates and restricted search results for LGBTQ+-related products
Watchdog launches probe into Google after claims it makes it more difficult for rivals to compete in advertising technology market
Britain’s competition watchdog has launched an investigation into whether Google has broken the law by restricting competition in the advertising technology market.
Tesco Mobile advertising campaign offensive, watchdog rules
An advertising campaign for Tesco Mobile which used the names of foods as substitutes for expletives has been banned.
Elon Musk pledges to overturn Twitter’s ban on Donald Trump
Elon Musk has said he will reverse Twitter’s ban on the former US president Donald Trump if the Tesla boss completes a takeover of the social media platform.
Elon Musk considers ‘slight’ Twitter fee for commercial users
Elon Musk has said Twitter may charge a “slight” fee for commercial and government users, in the latest hint of the changes the world’s richest person could introduce after he completes his takeover of the social media platform.
UK’s brands fail to improve on post-purchase experience
New findings have revealed that – for the second year running – brands are failing to meet consumer expectations between checkout and delivery, and generally still providing a subpar online shopping experience post-purchase.
Innocent TV ad banned for claiming its drinks help environment
The drinks company Innocent has had an advert banned by the Advertising Standards Authority after environmentalists reported it for claiming that drinking its smoothies is good for the environment.
Google to stop advert tracking across apps on Android
Google has announced that it will stop advertisers tracking users across apps on Android smartphones, following in the footsteps of Apple and causing a significant blow to Meta Platform’s advertising business.
Boohoo forced to drop ‘sexually suggestive’ images by watchdog
A promotion by the fast-fashion retailer Boohoo that used “sexually suggestive” images of a model in an oversized T-shirt and thong-style bikini bottoms has been banned by the UK advertising watchdog for objectifying and sexualising women.
Why the pandemic has led to the rise of the nano-influencer
The past two years have had a marked effect on how we interact with social media, with stay-at-home orders resulting in people spending longer online than ever before
Watchdog calls for fines for influencers who fail to declare sponsorship
The UK competition watchdog has called for the power to fine social media influencers if they fail to tell followers when posts are paid for by advertisers.
Love Islanders to be named and shamed for not declaring paid-for posts
Social media stars including Jodie Marsh and five ex-Love Islanders including Francesca Allen are to be subjected to a name and shame Instagram campaign by the UK’s advertising watchdog for continuing to flout social media marketing rules.
Fossil fuel firms among biggest spenders on Google ads that look like search results
Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what campaigners say is an example of “endemic greenwashing”.
