Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s previous ownership.
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose.
Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight.
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love?
Business owners are being urged to wait and see before signing up to the new social network Threads in case they get tangled up in pursuing a strategy that does nothing to serve their interests.
Meta’s Twitter rival, Threads, logged five million sign-ups in its first four hours of operation, according to CEO Mark Zuckerberg, as the company seeks to woo users from Elon Musk’s troubled platform through an offer of lengthier posts, a handful of celebrity backers – and a strong resemblance to its competitor.
Crypto firms must warn customers they should not expect protection if their investment goes wrong and introduce a “cooling off” period for first-time investors, under new rules imposed by the UK financial watchdog.
Twitter CEO Elon Musk said on Saturday that the social media platform will allow media publishers to charge users on a per-article basis with one click, calling it a win for both the public and media organisations.
Huel adverts that claimed its meal replacement shakes could help consumers save money during the cost of living crisis have been banned after the advertising watchdog ruled they were misleading and irresponsible.