Meta is preparing to cut roughly 10% of its global workforce from May, with further redundancies later in 2026, as Mark Zuckerberg pours hundreds of billions into artificial intelligence.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Reform UK becomes first British political party to launch its own podcast
Reform UK is launching a weekly podcast offering behind-the-scenes access to Nigel Farage and senior party figures, becoming the first British political party to produce its own show.
YouTube named world’s most influential brand as tech dominance grows
YouTube tops global influence rankings as tech giants dominate media impact, with AI brands rising and Elon Musk named most influential CEO.
John Lewis to sell via ChatGPT and TikTok in youth push
John Lewis plans to sell products through ChatGPT and TikTok Shop as part of a multimillion-pound AI-powered shopping strategy aimed at attracting younger customers.
Channel 4 Sales relaunches B Corp competition offering £600,000 in TV advertising for sustainable businesses
Channel 4 Sales has opened entries for its 2026 B Corp competition, offering £600,000 in free TV advertising to five UK B Corp businesses to boost national awareness and growth.
The Ultimate Guide to Calculating Real Influencer Campaign ROI
If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking when the next deal is coming.
YouTube criticised for pulling out of UK TV audience measurement system
YouTube has suspended its participation in the UK’s Barb audience measurement system, drawing criticism from broadcasters and advertisers over transparency and accountability.
Starmer poised to ban under-16s from social media as government hardens stance on child safety online
Sir Keir Starmer is preparing to back legislation that would ban under-16s from social media platforms, signalling a decisive shift in the government’s approach to online child protection.
Llinkedin founder bankrolls Labour’s TikTok push against reform
Reid Hoffman, the LinkedIn founder, is helping to bankroll Labour-linked digital agency FourOneOne, which supports MPs with TikTok strategy and influencer outreach aimed at countering Reform UK.
iPhone, Amazon and Virgin Atlantic named UK advertisers of the month for September
Apple’s iPhone, Amazon and Virgin Atlantic have been named YouGov’s UK Advertisers of the Month for September, after each brand saw a sharp increase in consumer awareness of their advertising.
SpudBros blasted for ‘bullying’ small UK business in name dispute
Viral TikTok potato sellers face backlash after Portsmouth trader says he was threatened with legal action over similar name
Digital 2026: internet users pass 6 Billion as AI and social media reach new milestones
Meltwater and We Are Social’s Digital 2026 report shows social media now reaches 68.7% of the world, over one billion people use AI monthly, and digital ad spend tops $1 trillion — signalling a new era for global marketing.
Instagram to introduce PG-13-style controls to protect teen users, says Meta
Instagram will roll out a PG-13-style content rating for teens, automatically placing under-18s into stricter settings that limit access to adult and harmful content. Meta says the move aligns online safety with familiar parental guidance standards.
Google could be forced to change search operations in the UK
The CMA has given Google “strategic market status” under Britain’s new digital markets law, paving the way for potential rule changes to its search and advertising business that could reshape how UK users and publishers interact online.
UK brands risk losing $10bn in value as short-term tactics limit growth potential
Kantar’s BrandZ Top 75 report reveals UK brands trail global peers, leaving $10bn untapped by focusing on short-term marketing instead of bold, long-term brand building.
