Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google.
Category: Social Media
Social media is the best way to expand the reach of your SME or SMB business. Twitter, Instagram, Facebook and content marketing
Using social media for better customer service
If you know what you’re doing, social media is an easy and cost-effective way to improve your customer service, especially for small businesses.
From Social Media to Social Commerce
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
How to succeed with Social Media: Engage Your Base
As we all know the key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their social media content to resonate with customers and potential customers, but create loyal brand ambassadors who spend money and encourage others to spend money.
Social Media: Are you in or out?
There are plenty of opinions; a lot of them are on social media platforms of one variety or another, about whether social media is good for small business. In fact, as a small business owner, you can probably find any opinion you want to find, if you are looking for an excuse to support an opinion or decision of your own.
Getting social media right
Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are paying lip service to these channels.
Detox your social media
Social media marketing can’t have failed to have made it to your list as a possible technique for marketing your small business. Maybe you’ve dipped your toes already. Or, maybe you are a complete convert already.
Bosses anxious about social networking
Almost half of UK employers do not monitor or restrict access to social media at work, despite nearly a fifth admitting that they are concerned it is being abused.
12 essential tips to get social media traction
Whether your company sells garden furniture, widgets, or training sessions, social media can really transform your business and it isn’t as hard as you think to master.
Social not-working: Be careful what your employees tweet
There was once a very clear line between an employee’s work and social life; one belonged at work and the other stayed at home. However, the use of social media for business purposes, as well as pleasure, has meant this line has become increasingly blurred.
Beware the Phishers who want to access your social networks
Social networking is a great way for SMEs to find and keep customers, but it’s not without risk – a number of well-known brands have had their social accounts hijacked recently.
It’s #official the correct use of hashtags vastly improves Twitter experience say scientists
Scientists at the University of Portsmouth have found that correctly labelling your tweets can vastly improve your customer’s experience on Twitter.
Are you too in love with social media?
Social media marketing shouldn’t happen in a vacuum. How to integrate offline and online strategies.
How to bounce back from a social media disaster
Made a major flub in front of the whole world on social media? Here’s how to respond.
Virtual Assistant who complained about alleged late payment on Twitter faces £150,000 lawsuit
A virtual assistant who complained on Twitter about what she claimed was late payment of a bill she was owed has discovered she is now facing a libel battle that could cost her £150,000.
