Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
A little while ago a member of the Business Matters Magazine Facebook Group posed a question: “Networking events…….do they work?” The questioner went on to explain,…
Want to increase your business profile using Social Media and the new comer on the block Twitter. Media140 will be the UK’s first micro-blogging event, bringing…
Government proposals to monitor social networking sites centrally fail to consider the impact of such action on businesses that now use these tools as an integral…
The micro blogging social website has become a huge business phenomenon with businesses really utilising the site to increase their marketing reach. But can you speak…
The internet’s ability to spread ideas across networks of users rapidly remains one of the most powerful forces in marketing, according to digital marketing innovator David…
Some companies don’t use testimonials from loyal clients because they don’t have any. Some companies have got them and they still don’t use them. When it…
Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product…
If you’re going on a long journey, there may be many ways of reaching your final destination (both in terms of the route chosen and the…
Most people in business have the (usually misguided) notion that they can write well. After all, they learnt English at school, so there’s nothing to it,…
SEO stands for Search Engine Optimisation. It is the art of making your website communicate well with search engines. It plays a crucial role in gaining…
New Year has come and gone and all around the World talk inevitably turns to resolutions. Are you looking towards a slimmer you? Giving up smoking?…
ecademy - the business-orientated social networking site, that we have covered many times within the pages of Business Matters, gave a stark warning to its members…
It is an all-too-common scenario when I’m working with sales teams or business owners – that when I look at their sales pipeline (you do have…
Andy Lopata, networking specialist, talks about the rise of social networking for business gain.
Whenever I’m speaking to sales managers and directors, I find that many are frustrated that seemingly no matter what they say to their sales team, the…