Business marketing advice, tips and guides to help you boost your promotions
The internet’s ability to spread ideas across networks of users rapidly remains one of the most powerful forces in marketing, according to digital marketing innovator David…
Some companies don’t use testimonials from loyal clients because they don’t have any. Some companies have got them and they still don’t use them. When it…
Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product…
If you’re going on a long journey, there may be many ways of reaching your final destination (both in terms of the route chosen and the…
Most people in business have the (usually misguided) notion that they can write well. After all, they learnt English at school, so there’s nothing to it,…
SEO stands for Search Engine Optimisation. It is the art of making your website communicate well with search engines. It plays a crucial role in gaining…
New Year has come and gone and all around the World talk inevitably turns to resolutions. Are you looking towards a slimmer you? Giving up smoking?…
ecademy - the business-orientated social networking site, that we have covered many times within the pages of Business Matters, gave a stark warning to its members…
It is an all-too-common scenario when I’m working with sales teams or business owners – that when I look at their sales pipeline (you do have…
Andy Lopata, networking specialist, talks about the rise of social networking for business gain.
Whenever I’m speaking to sales managers and directors, I find that many are frustrated that seemingly no matter what they say to their sales team, the…
Often, salespeople put their success (or lack of it) down to sheer ‘luck’… but just how much of their achievements should be put down to luck…
Marketing accountability should be a priority, but in reality there is a lot of talk on the matter, and less action. Given access to large corporate…
Increasingly, businesses have been looking to ‘word of mouth’ marketing to find clients with the growth of networking groups providing opportunities for companies to spread the…
Almost nine out of 10 UK web users watched video online in December, according to comScore, whose data revealed the dominance of YouTube. In the UK,…