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Marketing. 700 articles · updated 11 Nov

Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.

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Marketing

Do you feel lucky?

Often, salespeople put their success (or lack of it) down to sheer ‘luck’… but just how much of their achievements should be put down to luck…

Marketing

Making Marketing Accountable

Marketing accountability should be a priority, but in reality there is a lot of talk on the matter, and less action.   Given access to large corporate…

Advice

The future of networking

Increasingly, businesses have been looking to ‘word of mouth’ marketing to find clients with the growth of networking groups providing opportunities for companies to spread the…

Marketing

Nine out of 10 web users watch video

Almost nine out of 10 UK web users watched video online in December, according to comScore, whose data revealed the dominance of YouTube. In the UK,…

social-media-interaction
Advice

Social networking: why not embrace innovation?

177 years ago this month, the south-east of England was aflame as farm workers rioted. Under the leadership of the mysterious ‘Captain Swing’, they launched an…

Marketing

Sustainability is a matter of business

The environment is changing. The IPCC’s (Intergovernmental Panel on Climate Change) 4th assessment report was released in February warning that climate change poses the single biggest…

Marketing

Taking action

Many small business owners will be used to copping flak for addictions to their ‘crackberry’. The tell tale symtoms are all too common. Exasperated partners railing…

Marketing

Making up is hard to do

Are you ready for some bad news? Well, it’s inevitable – your business will never be able to keep all of the people it deals with…