UK’s most common high street names revealed as business directory launches hunt for UK’s ‘punniest’ business
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
24 tips for using social media in your business
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here’s Business Matters comprehensive social media cheat sheet for the time-strapped entrepreneur.
Explained: Elevator pitch
The elevator pitch describes your company concisely and in a compelling way. The elevator pitch is the answer you give when you coincidentally meet someone in an elevator and they ask you: “So, what do you do?”
Are you Britain’s best entrepreneur?
The UK’s most competitive search for exciting new businesses has returned and this year, your small business could be crowned Britain’s best!
Twitter prank for small business boosts awareness to huge proportions
In the age old tradition of marriage, there stands an even older tradition: the prank pulled off by the best man on the bride and groom. While the practice is ancient, it has taken on a new twist in the viral microblogging world of Twitter.
Creating a memorable brand
We recently spoke to Mark Artus, CEO of 1HQ, one of Europe’s largest branding companies to get his top 10 branding tips.
Mark has been the brains behind the advertising campaigns for the likes of Kraft, Nestle, Rowntree and Heinz, amongst many others and knows how to create memorable brands.
Exactly how do i launch my business?
Anyone with a good idea and adequate common sense can start a business, but establishing and growing it is another matter.
In the current climate, where money lending has all but dried up, orders are falling, and firms are trimming all the fat possible by cutting costs, the hard part is often working out how to grow your business.
Visibility is good. Credibility is better
This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.
Start the New Year by learning how to increase your sales….
Mike Southon, co-author of best-selling book The Beermat Entrepreneur, invites you to a sales training event!
Based on the best-selling book “Sales on a Beermat”, this event is suitable for everyone. If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you! If you love to sell, this course will still help you develop your skills.
Dont back down on your sales in December part 2
In my last article we explored the ways in which possible sales are being lost due to salespeople accepting the usual call me back after Christmas line. In this article, I will explore this further with my second tip on ways to avoid the Christmas objections.
Is your business one of Britain’s top 100?
Smarta.com, a free online business resource for small business owners, has joined forces with TV Dragon Deborah Meaden and Bebo Founder Michael Birch in a nationwide search for the UK’s smartest businesses.
Top ten ways to ensure your networking is more effective and produces results
Why do so many people struggle to attain a real return from all of their networking activities? There are a host of possible reasons but I thought this might be a good time to share some ways in which you can get more of a return from your networking.
Mythbusters: Business networking might not generate sales
Business networking specialist Andy Lopata takes time to shatter a few illusions, as networking groups do not produce referrals.
That may disappoint a few people who have spent a lot of time and money joining groups in the hope of generating new business. Hours spent at breakfast meetings, lunches and chatting over canapés when you could have been watching The Apprentice…..all wasted.
Don’t back down on your sales in December
As December approaches, I’m sure you’re already sick and tired of getting the ‘call me back after Christmas’ line only to find that come January, you can’t get hold of the person ever again! As the festive season roles in, I’m going to take a look at how to overcome these objections and make the most of the festive period.
Networking really pays off for Somerset business
IT solutions company, Ylem, has hit £1 million turnover through networking with Somerset Chamber of Commerce and other local business groups. Networking in Somerset has brought many rewards including financial ones.
