Category: Marketing

“People don’t like being sold to, but they like to buy”; so goes one of the oldest myths in sales. This fallacy ignores the fact that, as buyers, we have real fears. Unless companies understand these fears, they are likely to miss issues that can become a real barrier to the purchase being made. Here sales expert Grant leboff talks about these myths and how to break them down

Companies are continually looking for ways to generate quality sales leads and find new customers. A considerable amount of time, effort and money is often spent in this area. Yet, perhaps one of the easiest and most effective business generation avenues is often overlooked.

A review of the state of online business has revealed the startling statistic that nine out of every 10 fail. Fortunately, there are ways of ensuring that your operation is the one in 10.

If, or more likely when, Twitter introduces ads to its service, users of the social networks will not hold back from engaging with them, according to new research.

Business Matters is proud to be one of the media partners in The Institute of Sales & Marketing Management Successful Selling conference to be held next month in Birmingham. As the UK’s only professional body for sales people we are proud to be involved to help our readers get great ideas and guidance on how to boost their sales as we enter 2010 with a renewed impetus and for greater return. We are able to offer two lucky readers FREE tickets worth £230 each to attend the conference.

Grant Leboff looks at the fact that when we look for a new product or service today, we probably only undertake two activities and why we forget the obvious option of Word of Mouth marketing.

Love it or hate it, Twitter has become something of a social media phenomenon. The idea of telling the world what you had for breakfast might fill you with horror, but there’s no denying that any channel that helps you identify emerging trends and engage with huge numbers of people has to have some potential as a business tool. We asked ntl:Telewest Business’s John Cunningham for his top ten tips on how you can use Twitter to benefit your bottom line.

The rise in popularity of Twitter is partially due to its adoption by celebrities such as Stephen Fry, Jonathan Ross and Lance Armstrong. Yet as a communications tool that allows you to talk to huge networks of people, and track what’s being said about topics in real-time, Twitter has enormous potential as a business tool.

A new advanced online artwork creation and web-to-print system has launched with major customers, including leading leisure business, Tattershall Castle Group (TCG). The system is entirely free to set-up for any business, large or small, and provides users with 100 percent flexibility, whilst reducing marketing spend by up to 20 percent.

Leading sales expert Grant Leboff looks at how, regardless of the economic conditions, you can boost your sales by selling with integrity,

When economic conditions are hard, leading a sales force can seem like the most difficult job in the world. One of the main ingredients to achieving outstanding results is to ensure the team is motivated. Grant Leboff says that the key to motivation is recognition, as ultimately, everyone wants to be appreciated and their hard work acknowledged.