The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Dulux apologises after making fun of Spurs – immediately after being named as new sponsor
Dulux has apologised after making fun of Tottenham Hotspur – immediately after being signed as their new sponsor.
Will new audio-chat app, Clubhouse, prove beneficial to brands?
At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 members worldwide.
UK social media influencers warned over ad rules breaches
The UK advertising watchdog has warned social media influencers that they face being named and shamed, after a spot check of posts found widespread flouting of advertising rules.
How will iOS 14 change the Digital Landscape?
In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.
Five golden rules for sales success in the new world
For many, it remains unclear what needs to happen to successfully address the selling challenges brought on by Covid-19.
Highlighting importance of SEO to a business
The way business is done has changed drastically in the last decade. Frankly, many things have changed about life in recent times, thanks largely to technology.
Online market research – Guide for small business owners
Small business owners have a lot to do already. It’s hard to make time for market research as well, especially when you first have to learn how to do it.
Design matters: 10 tips to improve your marketing with better visuals
Marketing using visuals, such as banners, posters, smart TVs, and other forms of digital displays, as well as your website, are vital ingredients in the success of your campaign.
The Importance of branding in business
All businesses need to have a keen idea of their branding. This is a crucial part of ensuring that they know how to best stand out amongst the others in their industry.
How to make the most out of virtual networking
COVID19 has been a tough time for many of us. Especially for those who are looking to shift their role or go for a new one entirely.
Tips on how to use SoundCloud to build a business on the platform or promote an existing one
These days it seems like a new music streaming service is popping up every other day. You have a lot of options on where to share your tracks.
All you need to know about building optimised landing pages
Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.
Best practices for organic SEO in 2021
I have been actively involved in organic SEO since the year 2002. A lifetime in tech-years. But little has changed in organic SEO practices.
How well is your website converting visitors to customers?
Digital marketing tends to be over-run with data and Key Performance Indicators (KPIs) but ultimately there is just one metric that matters and that is conversion rate.
