Marketing
The Ultimate Guide to Calculating Real Influencer Campaign ROI
If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface.…
Friday 13 November 2026
Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface.…
YouTube has suspended its participation in the UK’s Barb audience measurement system, drawing criticism from broadcasters and advertisers over transparency and accountability.
Sir Keir Starmer is preparing to back legislation that would ban under-16s from social media platforms, signalling a decisive shift in the government’s approach to online…
Reid Hoffman, the LinkedIn founder, is helping to bankroll Labour-linked digital agency FourOneOne, which supports MPs with TikTok strategy and influencer outreach aimed at countering Reform…
Apple’s iPhone, Amazon and Virgin Atlantic have been named YouGov’s UK Advertisers of the Month for September, after each brand saw a sharp increase in consumer…
Viral TikTok potato sellers face backlash after Portsmouth trader says he was threatened with legal action over similar name
Meltwater and We Are Social’s Digital 2026 report shows social media now reaches 68.7% of the world, over one billion people use AI monthly, and digital…
Instagram will roll out a PG-13-style content rating for teens, automatically placing under-18s into stricter settings that limit access to adult and harmful content. Meta says…
The CMA has given Google “strategic market status” under Britain’s new digital markets law, paving the way for potential rule changes to its search and advertising…
Kantar’s BrandZ Top 75 report reveals UK brands trail global peers, leaving $10bn untapped by focusing on short-term marketing instead of bold, long-term brand building.
President Trump says Rupert and Lachlan Murdoch, along with Michael Dell and Larry Ellison, are expected to join a U.S. group buying TikTok’s U.S. operations from…
TikTok is moving UK content moderation roles to Europe as it leans on AI, putting hundreds of jobs at risk despite rising regulatory pressure under the…
Discover the power of personal branding and learn how to define, communicate, and grow your own. From clarifying values to crafting your narrative, here’s why personal…
Jaguar Land Rover has issued a cease-and-desist to National Rail over its use of ‘rover’ and ‘ranger’ tickets, claiming infringement on its Range Rover trademark, despite…
The UK’s advertising watchdog has banned online pharmacy ads promoting prescription-only weight loss jabs such as Wegovy, closing loopholes and targeting social media influencers.