Business marketing advice, tips and guides to help you boost your promotions
Throwing different-sized content blades from a variety of release points is all well and good for day-to-day image maintenance, but even the best one-day story doesn’t elevate your profile to enough height with enough longevity unless it’s accompanied with a series of full-scale campaigns that are fully wrapped around it.
Phones4U Billionaire John Caudwell knows all about creating massive cut-through by throwing his content daggers at the media from well-positioned, multiple release points.
Elon Musk sought to assure Twitter advertisers that he is serious about the business and its culture before the completion of his $44 billion takeover.
When you’re throwing a multitude of blades from velvet sheaths at the media, you don’t want to be in any way predictable in your approach.
All CEO’s, Founders or Chairmen that get the concept of using their image to promote their business interests get their comms people to regularly push themselves onto TV, onto radio, into newspapers and magazines so they essentially become the personification of the business.
A Match.com ad campaign featuring a woman performing subservient tasks for her partner such as making sure that football is on TV, and ensuring there are a fresh towel and socks ready for after his shower has been banned for being sexist.
As well as finding a domain that suits your brand, and speaks to the purpose of your site, you’ll need to think about how it could impact your SEO performance.
The equal and opposite action of reacting to trending news and then coat tail riding the story of the day with your expert opinions – is the seeded or placed story. This is where you set your own news agenda in the form of a bespoke narrative.
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years.
The one-line single minded proposition is your ticket to drive on the media motorway.
Consumers see thousands of marketing messages and adverts every single day. For businesses and marketers this poses a difficult problem, how can they reach their audience when they’re audience is bombarded with so many messages?
Athletics icon Usain Bolt has moved to trademark a logo showing his signature victory celebration pose.
If you yon’t intimately understand your major ‘doing self’ Along with minor ‘doing selves’ you can come across like marbles scattered across the floor
You might not be able to choose your family, but you can Pick n’ Mix the best media personalities to associate your image with – It’s who you hang out with that vitally defines who you are
Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground Zero.
