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Latest News:

  • Metro Bank takeover approach adds to fears of London Stock Market exodus
  • HMRC to slash physical post – unless you owe them money
  • Leading British businesswomen awarded damehoods in King’s birthday honours
  • PPE Medpro legal battle intensifies as civil servant admits approval ‘mistake’ over sterile gowns
  • High Court rejects challenge to Labour’s private school VAT policy, dealing blow to parents and schools
  • VodafoneThree pledges £11bn to bring 5G to every corner of the UK by 2034
  • EDF buys EV charger firm Pod Point for just £10m – four years after £352m london float
  • PPE Medpro hits back in £122m DHSC court case, blaming government ‘chaos’ during Covid procurement
  • Firstgroup quietly ends long-running employee director policy
  • Record fall in British exports to US as Trump tariffs bite

Category: Marketing

Business marketing advice, tips and guides to help you boost your promotions

Whether you're an individual setting out to be an industry thought leader or a brand seeking leads, LinkedIn is a valuable tool for business success.

How to supercharge your corporate LinkedIn profile in eight steps

29 May 2024 Advice, Marketing Sarah Woodhouse 0 Comments

Whether you’re an individual setting out to be an industry thought leader or a brand seeking leads, LinkedIn is a valuable tool for business success.

Developing brand awareness in the market is one of the most challenging barriers that small businesses face.

When is it the Right Time to Ask for Help with your marketing?

30 April 202417 June 2024 Advice, Columns, Marketing Louis Hill 0 Comments

Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities if they don’t market themselves effectively as customers, buyers and suppliers won’t know where to find them or what’s on offer.

By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had 150 million active users, while the UK counted over 23 million.

Strategies and tips on using TikTok for business

22 April 2024 Columns, Opinion, Social Media Sarah Woodhouse 0 Comments

By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had 150 million active users, while the UK counted over 23 million.

Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.

Top Tips for Selecting a Marketing Agency

3 April 2024 Advice, Columns, Marketing Louis Hill 0 Comments

Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.

Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.

Untapped Benefits Of Retargeting In Search Marketing Campaigns

18 March 202418 March 2024 Marketing Business Matters 0 Comments

Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.

The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States.

US House Passes Bill Targeting TikTok Ownership

13 March 2024 Marketing, News, Technology Business Matters 0 Comments

The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States.

Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you.

Google is updating its algorithm, here’s what you need to know

7 March 2024 Columns, Marketing Charlie Clark 0 Comments

Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you.

As technology continues to evolve, business owners and marketers strive to adopt new learnings to effectively bring their products to market.

The challenges SMES face when trying to market their business in 2024

28 February 202428 February 2024 Marketing Business Matters 0 Comments

As technology continues to evolve, business owners and marketers strive to adopt new learnings to effectively bring their products to market.

The media landscape has undergone enormous and complex change over the last thirty years, with social media platforms rising in prominence often at the expense of more traditional media outlets.

What the changing media landscape means for SMEs

26 February 2024 Columns, Marketing Louis Hill 0 Comments

The media landscape has undergone enormous and complex change over the last thirty years, with social media platforms rising in prominence often at the expense of more traditional media outlets.

As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News.

Surge in Political Ad Spending on Facebook and Instagram Signals Intensified Digital Campaigning

26 February 2024 Marketing Business Matters 0 Comments

As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News.

Being restricted to a low advertising budget might make you think you can't get very far. Some people will even tell you always need to spend more to get ahead.

How To Maximise Google Ads Results With A Low Budget

23 February 202424 February 2024 Marketing Business Matters 0 Comments

Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead.

Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed. If you don’t, you’ll fail to keep up with shifting demands of the market and your competitors. The pressure is on!

Not so fast! What marketers can learn from the Slow Food movement

15 February 2024 Columns, Marketing Roger Jackson 0 Comments

Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed.

In a significant ruling impacting the automotive industry, the Advertising Standards Authority (ASA) has decided that electric cars cannot be marketed as "zero emission."

Advertising Standards Authority rules against ‘Zero Emission’ label for electric cars

8 February 20248 February 2024 In Business, Marketing Business Matters 0 Comments

In a significant ruling impacting the automotive industry, the Advertising Standards Authority (ASA) has decided that electric cars cannot be marketed as “zero emission.”

Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.

The Importance of Getting Your Business On the First Page of Google

7 February 2024 Columns, Marketing Charlie Clark 0 Comments

Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.

The Shift from Silver Arrows to Prancing Horses: Unraveling the Essence of Brand Positioning

Lewis Hamilton moving from Silver Arrows to Prancing Horses: Unraveling the Essence of Brand Positioning

2 February 20242 February 2024 Columns, Marketing Richard Alvin 0 Comments

Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of brand positioning.

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Latest Content

Metro Bank

Metro Bank takeover approach adds to fears of London Stock Market exodus

Metro Bank has received a takeover approach from Pollen Street Capital, sparking fresh concerns over the number of companies leaving the London Stock Exchange amid rising private equity interest.

Corporate support for UK Pride festivals declines amid political backlash

HMRC to slash physical post – unless you owe them money

Leading British businesswomen awarded damehoods in King’s birthday honours

PPE Medpro legal battle intensifies as civil servant admits approval ‘mistake’ over sterile gowns

You can literally feel Apple’s new ‘F1: The Movie’ trailer starring Brad Pitt

High Court rejects challenge to Labour’s private school VAT policy, dealing blow to parents and schools

Building great leaders: how Chubb Fire and Safety is redefining leadership from the ground up

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Energy savings

Business Energy Claims recovers £25,000 for UK chocolatier

Energy saving

Manufacturing company recovers thousands from mis-sold energy contracts

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