The way business is done has changed drastically in the last decade. Frankly, many things have changed about life in recent times, thanks largely to technology.
Small business owners have a lot to do already. It’s hard to make time for market research as well, especially when you first have to learn how to do it.
All businesses need to have a keen idea of their branding. This is a crucial part of ensuring that they know how to best stand out amongst the others in their industry.
COVID19 has been a tough time for many of us. Especially for those who are looking to shift their role or go for a new one entirely.
Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.
I have been actively involved in organic SEO since the year 2002. A lifetime in tech-years. But little has changed in organic SEO practices.
Everyone knows it’s more important than ever to keep building your business during these tough times. What’s absolutely crucial to doing this is ensuring you stay relevant to your existing client base.
Business Matters speaks to hundreds of SME’s each week and there’s not been one that hasn’t had to pivot and alter their offering product online in some way.
If you’re currently in the position of wondering which social media platforms to register with for your business or how to go about creating a marketing and ad spend strategy take five minutes to hear Romain Bertrand’s perspective as he talks all things social and marketing.
One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.