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Latest News:

  • Extra 1.3m people in UK to start paying income tax over next five years
  • Amazon could be a big winner of Rishi Sunak’s investment tax break
  • Jay-Z sells majority stake in Tidal music streaming service to Jack Dorsey’s Square
  • Manchester United borrow £60m as debt rises amid Covid-19 pandemic
  • Frasers Group warns of store closures after ‘near worthless’ budget support
  • Companies ‘will quit UK’ over Sunak’s corporation tax rise
  • Marks & Spencer axes all 29 in-store bank branches and tells customers it is shutting their current accounts
  • Apple investigated in UK over ‘unfair’ App Store claims
  • US suspends tariffs on Scotch whisky and Stilton cheese
  • Deliveroo sets out plan for $7bn listing in London

Category: Marketing

Business marketing advice, tips and guides to help you boost your promotions

Apple store

Upselling and Cross-Selling:  Maximising your business’s revenue and profits

7 September 2020 Advice, Sales John Cunningham 7 Comments

One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.

Business Analytics

Never make forecasts, especially about the future

28 August 2020 Advice, Sales John Cunningham 8 Comments

If you could predict with absolute certainty the exact moment each opportunity in your company’s sales pipeline would convert into an order, wouldn’t life be marvellous.

KFC

KFC suspends ‘finger lickin’ slogan in response to coronavirus pandemic

24 August 202024 August 2020 Marketing, News Business Matters 8 Comments

KFC is temporarily dropping the ‘It’s finger lickin’ good’ slogan it has used in its advertising for 64 years and launching its first global campaign in response to the coronavirus pandemic.

SEO

How to find a suitable SEO agency

11 August 202011 August 2020 Marketing Business Matters 3 Comments

If you have your own company, regardless of its size, you need to have a great SEO strategy if you want to be successful.

transformation

Tell me a story (about organisational transformation)

28 July 2020 Advice, Sales John Cunningham 4 Comments

When organisational transformation plans are announced, the first thing that happens is an emotional reaction in the people impacted by them.

Sales assistant discussing transaction with customer

The importance of communicating well with B2B sales prospects

16 July 202016 July 2020 Sales Business Matters 4 Comments

Business-to-business (B2B) sales — it’s pretty self-explanatory: they’re transactions between business, rather than transactions between businesses and consumers (B2C sales).

Designer at desk

How to market your business post Covid-19

10 July 2020 Advice, Marketing Business Matters 34 Comments

The impact of the pandemic means that many SMEs have inevitably lost ground and fallen behind on goals and targets.

SEO Keyword

The impact of keyword choice on website rankings

9 July 20205 January 2021 Marketing Business Matters 6 Comments

Presenting information in an artful manner is no longer enough to win over customers on the web.

Google

Little known benefits of using Google search API

7 July 20207 July 2020 Marketing Business Matters 74 Comments

Nowadays, SEO is the king of the digital marketing jungle. Even more, when automated, search engine optimization can take your product offering to another new level.

Divina

Tips from a Drag Queen on creating an authentic and enduring brand identity

6 July 2020 Marketing Business Matters 6 Comments

Creating a successful personal brand in today’s world is harder and more competitive than ever.

SEO

7 critical elements needed for large site SEO

30 June 202025 November 2020 Marketing Business Matters 3 Comments

Search engine optimisation is a major source of online visitors for many businesses, and it is arguably one of the most complex digital marketing channels to manage and implement.

Boosting your sales conversations to recover faster post covid

25 June 202025 June 2020 Sales Cherry Martin 2 Comments

This final article in our series of six has been written to help boost conversations with your customers, both existing and new. This will unlock potential, build strong relationships and ultimately help you recover, as you and everyone else move into a new commercial reality. You’re now Reaching Out, arranging second conversations and unlocking more […]

SEO

Why SEO is more important than ever for small businesses

22 June 202022 June 2020 Marketing Business Matters 8 Comments

The outbreak of COVID-19 has created upheaval right across the globe as entire economies and individual businesses make adjustments in order to slow the rate of infection and support healthcare systems.

social media potential

Best social media ad platforms for small businesses

16 June 202016 June 2020 Marketing, Social Media Business Matters 43 Comments

If you’re trying to grow your business online, social media is an efficient and cost effective way to do it.

Speaking to your customers with laser-like relevance

15 June 202015 June 2020 Sales Cherry Martin 2 Comments

In this fifth article of six David Armes and David Das, sales gurus to brands of all sizes and global reach are going to help you Reach Out and sell with laser-like relevance, because that’s what customers are demanding right now.

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Latest Content

Rail Commuters

Extra 1.3m people in UK to start paying income tax over next five years

An extra 1.3 million people will have to start paying income tax – and a further million will be pushed into higher rate taxation – over the next five years, according to the Office for Budget Responsibility.

Amazon could be a big winner of Rishi Sunak’s investment tax break

Jay-Z sells majority stake in Tidal music streaming service to Jack Dorsey’s Square

Manchester United borrow £60m as debt rises amid Covid-19 pandemic

Frasers Group warns of store closures after ‘near worthless’ budget support

Companies ‘will quit UK’ over Sunak’s corporation tax rise

Online entertainment sector represents growing revenue stream across the world

MIT Fitness Startup Partners with World’s Largest Gym Chain

Utilities

Bills

3 ways you can reduce the cost of your business bills

electric meter

A small business owners guide to comparing business electricity

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