A marketing enthusiast and natural entrepreneur, Roger has enjoyed an illustrious career in sales and marketing for major brands including Unilever, Kraft Foods and United Biscuits. Having established his own independent peer-to-peer marketing platform, SenseCheck, Roger uses his unique insight and years of marketing experience to support SMEs in making the most of their marketing budgets.
Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The…
As humans, we excel in fooling ourselves into thinking that we are rational choice engines. We like to believe that the things we do and the…
There may be few certainties in life, but when it comes to the marketing world, there are several hard facts that account for why it is…
Good marketing has the power to transform a brand’s image and reputation, yet so many companies are losing out from ideas and campaigns that underperform.
Even the most well-meaning and gently delivered constructive criticism can feel like a complete shock to the system, and most people do not take feedback as…
Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at…
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad…