Business marketing advice, tips and guides to help you boost your promotions
WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal messages will remain encrypted, Meta says.
User-generated content on platforms like YouTube, TikTok, and Instagram is set to attract more global advertising revenue in 2025 than traditional media — signalling a seismic…
TikTok has formed a new SME Council to give Britain’s small businesses a bigger say in the evolving digital economy, bringing together entrepreneurs, founders, and content…
Ten carmakers and two trade bodies have been fined £77m by the UK’s CMA for colluding to limit green advertising competition, restricting consumer choice and breaching…
What separates successful SME marketing leaders from the rest isn't avoiding mistakes - it's recognising them quickly, learning the lesson, and moving forward.
You don’t need to spend long in the world of digital marketing to encounter two of the most commonly used strategies: Search Engine Optimisation (SEO) and…
Meta’s abrupt decision to end third-party fact-checking in the US has sparked advertiser concerns, but global business head Nicola Mendelsohn insists it’s “business as usual” amid…
Piers Morgan quits Rupert Murdoch’s media empire, taking full ownership of his Uncensored brand on YouTube. Discover why the outspoken broadcaster chose greater independence and global…
Shark Tank’s Kevin O’Leary joins billionaire Frank McCourt in a bid to buy TikTok as a looming US ban deadline puts pressure on ByteDance to sell.
Elon Musk’s controversial leadership of X (formerly Twitter) has driven millions of Britons away, as UK users flock to competitors like Threads and Bluesky. Discover how…
UK considers social media ban for under-16s as Technology Secretary Peter Kyle orders new research, signalling possible alignment with Australia's proposed restrictions.
Trust is an invaluable asset in business. It is the foundation upon which relationships are built, and it significantly influences customers' decisions about whether or not…
Successful digital marketing involves constant review of your SEO, PPC campaigns and website UX, which can result in a sense akin to FOMO for marketers concerned…
Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The…
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I…