You don’t need to spend long in the world of digital marketing to encounter two of the most commonly used strategies: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC).
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Meta soothes ad giants with ‘community notes’ after US fact-checking overhaul
Meta’s abrupt decision to end third-party fact-checking in the US has sparked advertiser concerns, but global business head Nicola Mendelsohn insists it’s “business as usual” amid the shift to user-driven “community notes.”
Piers Morgan quits Murdoch empire to build Uncensored brand independently on YouTube
Piers Morgan quits Rupert Murdoch’s media empire, taking full ownership of his Uncensored brand on YouTube. Discover why the outspoken broadcaster chose greater independence and global reach over a traditional TalkTV slot.
Kevin O’leary joins billionaire’s bid to buy TikTok as US ban deadline nears
Shark Tank’s Kevin O’Leary joins billionaire Frank McCourt in a bid to buy TikTok as a looming US ban deadline puts pressure on ByteDance to sell.
Millions of Britons abandon X amid backlash against Elon Musk’s leadership
Elon Musk’s controversial leadership of X (formerly Twitter) has driven millions of Britons away, as UK users flock to competitors like Threads and Bluesky. Discover how political stances and rebranding have affected X’s reach.
UK considers social media ban for under-16s as Minister orders new research
UK considers social media ban for under-16s as Technology Secretary Peter Kyle orders new research, signalling possible alignment with Australia’s proposed restrictions.
Build trust signals for your brand to unlock next-level trust and loyalty
Trust is an invaluable asset in business. It is the foundation upon which relationships are built, and it significantly influences customers’ decisions about whether or not to engage with your company.
FOMO about ROMI? How do you know when your marketing is working?
Successful digital marketing involves constant review of your SEO, PPC campaigns and website UX, which can result in a sense akin to FOMO for marketers concerned about getting the best possible ROMI (Return on Marketing Investment).
The impact of the attention economy on marketers
Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The reality, however, is that you’re likely to be getting far less of your audience’s attention than you might like.
The Importance of Speed in PR: A Wake-Up Call for UK SMEs
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I cannot stress enough how critical speed is when it comes to getting your name featured in news stories.
Marketing: It’s the emotion, stupid
As humans, we excel in fooling ourselves into thinking that we are rational choice engines. We like to believe that the things we do and the decisions we make are fundamentally based on logic and reason – but this just isn’t the case.
How to supercharge your corporate LinkedIn profile in eight steps
Whether you’re an individual setting out to be an industry thought leader or a brand seeking leads, LinkedIn is a valuable tool for business success.
When is it the Right Time to Ask for Help with your marketing?
Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities if they don’t market themselves effectively as customers, buyers and suppliers won’t know where to find them or what’s on offer.
Strategies and tips on using TikTok for business
By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had 150 million active users, while the UK counted over 23 million.
Top Tips for Selecting a Marketing Agency
Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.
