
Could everything you have been told about Britain’s low productivity be wrong?
If you’ve been paying any attention to the news in recent years you will know that Britain has a productivity ‘problem’.
John Higginson is the co-founder and CEO of purpose-led communications agency Higginson Strategy and host of the Communicating Purpose podcast

If you’ve been paying any attention to the news in recent years you will know that Britain has a productivity ‘problem’.

Over the past two decades I have been lucky enough to work with dozens of business and political leaders.

In 2001 the average life of a British business was 10.7 years. By last year that number had dropped to 8.6 years. In just over two…

“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.