Visibility is good. Credibility is better

This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.

Mythbusters: Business networking might not generate sales

Business networking specialist Andy Lopata takes time to shatter a few illusions, as networking groups do not produce referrals.

That may disappoint a few people who have spent a lot of time and money joining groups in the hope of generating new business. Hours spent at breakfast meetings, lunches and chatting over canapés when you could have been watching The Apprentice…..all wasted.

London set to host the ‘ultimate SME networking event’

Business Scene, the UK’s fastest growing online business community, has invited companies from across the capital to join them at ‘London Connections’, sponsored by Microsoft and Alliance & Leicester.

More than 200 SMEs from a range of industries are expected to attend, bringing the city’s leading business networking groups together under one roof on the 15th September.

Do you feel lucky?

Often, salespeople put their success (or lack of it) down to sheer ‘luck’… but just how much of their achievements should be put down to luck alone? How can certain salespeople excel during a sales slump whilst others fall the wayside? Are some salespeople just born lucky?

I remember a quote from the golfer, Gary Player, when accused of being "lucky" he said, "The harder I practice, the luckier I get".

The future of networking

Increasingly, businesses have been looking to ‘word of mouth’ marketing to find clients with the growth of networking groups providing opportunities for companies to spread the word and get referrals.
Times move on and with the growth of online social networking opening people’s eyes to the power of the internet, companies are looking to see how the increasing number of ‘social’ business networks can be used for marketing and sales purposes.

Taking action

Many small business owners will be used to copping flak for addictions to their ‘crackberry’.
The tell tale symtoms are all too common. Exasperated partners railing at post midnight emailing or blackberrys heading for a watery demise in the swimming pool during that longed for summer break.However, the vexed issue of the merits of Blackberrys is truely small fry compared to the grief that could be caused to business owners by the latest internet phenomenon. The explosion in popularity of social networking sites like Facebook, You Tube, Bebo and My Space presents a new potentially very big problem for owner managers to grapple with.