Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
US House Passes Bill Targeting TikTok Ownership
The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or face a complete ban in the United States.
Google is updating its algorithm, here’s what you need to know
Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely to affect you.
The challenges SMES face when trying to market their business in 2024
As technology continues to evolve, business owners and marketers strive to adopt new learnings to effectively bring their products to market.
What the changing media landscape means for SMEs
The media landscape has undergone enormous and complex change over the last thirty years, with social media platforms rising in prominence often at the expense of more traditional media outlets.
Surge in Political Ad Spending on Facebook and Instagram Signals Intensified Digital Campaigning
As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political parties has been highlighted by Sky News.
How To Maximise Google Ads Results With A Low Budget
Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead.
Not so fast! What marketers can learn from the Slow Food movement
Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed.
Advertising Standards Authority rules against ‘Zero Emission’ label for electric cars
In a significant ruling impacting the automotive industry, the Advertising Standards Authority (ASA) has decided that electric cars cannot be marketed as “zero emission.”
The Importance of Getting Your Business On the First Page of Google
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.
Lewis Hamilton moving from Silver Arrows to Prancing Horses: Unraveling the Essence of Brand Positioning
Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of brand positioning.
Where should you be investing your unused marketing budget this financial year?
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach.
I’m a middle-aged suburban dad – Can I become a TikTok star?
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.
Don’t trust your gut: The importance of peer-to-peer perspective in marketing
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment.
EU takes action against Elon Musk’s X over disinformation
The European Union has formally announced it suspects X, previously known as Twitter, of breaching its rules in areas including countering illegal content and disinformation.
