Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
Successful digital marketing involves constant review of your SEO, PPC campaigns and website UX, which can result in a sense akin to FOMO for marketers concerned…
Marketers often assume that consumers will watch all of their 10 second ad on YouTube or stick around for the entirety of their Instagram carousel. The…
In the fast-paced world of public relations, timing is everything. As someone who has spent years navigating the intricacies of media relations and crisis management, I…
As humans, we excel in fooling ourselves into thinking that we are rational choice engines. We like to believe that the things we do and the…
Whether you're an individual setting out to be an industry thought leader or a brand seeking leads, LinkedIn is a valuable tool for business success.
Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities…
By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had…
Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.
Search marketing campaigns are essential for businesses that want to boost their online presence and reach a larger audience.
The US House of Representatives overwhelmingly approved a bill on Wednesday that compels ByteDance, the owner of TikTok, to sell the popular social media platform or…
Google is currently in the process of rolling out one of its biggest updates in a long time and if you own a website, it’s likely…
As technology continues to evolve, business owners and marketers strive to adopt new learnings to effectively bring their products to market.
The media landscape has undergone enormous and complex change over the last thirty years, with social media platforms rising in prominence often at the expense of…
As the political landscape gears up for the next election cycle, a significant surge in advertising spending on Facebook and Instagram by the two major political…
Being restricted to a low advertising budget might make you think you can't get very far. Some people will even tell you always need to spend…