Business marketing advice, tips and guides to help you boost your promotions
Lewis Hamilton's move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of…
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out…
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad…
The European Union has formally announced it suspects X, previously known as Twitter, of breaching its rules in areas including countering illegal content and disinformation.
USB2U’s branded tech products are an excellent way to make a fantastic first impression and lay the foundations of long-lasting relationships with clients, suppliers, and business…
Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s…
Over sixty per cent of UK marketers believe consumer segmentation - the categorisation of customers based on shared traits - is an outdated method of marketing,…
Elon Musk has suggested that all users of X, formerly called Twitter, may have to pay for access to the platform.
Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users…
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love?
The Barbie movie, it’s everywhere – from social media memes to the temporarily-renamed Barbie-can Centre.
Business owners are being urged to wait and see before signing up to the new social network Threads in case they get tangled up in pursuing…
Meta’s Twitter rival, Threads, logged five million sign-ups in its first four hours of operation, according to CEO Mark Zuckerberg, as the company seeks to woo…
Google could be forced to sell parts of its $224.5 billion advertising business after the European Commission found that the tech giant had been abusing its…