Marketing
How important is a Call to Action?
You may have heard the term CTA before. It stands for Call to Action which is the term marketers use to describe words which cause conversions.
Friday 13 November 2026
Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
You may have heard the term CTA before. It stands for Call to Action which is the term marketers use to describe words which cause conversions.
The Islamic Economy is booming. It was worth $1.9 trillion last year and set to rise to $2.6 trillion by 2020 with the Muslim population expected…
Undoubtedly, there has been a moment when you have seen a marketing campaign and been pretty impressed, but some tend to 'wow' us slightly more than…
It seems as if small businesses are finally embracing social media. The rise in social media has affected our lives, and for SME, this offers a…
You can enhance your social media marketing strategies by using some third-party apps. These apps help improve your customer base by reaching out to more people…
‘Specialised’, ‘Leadership’ and ‘Passionate’ - top list of words which could tank your career prospects as UK’s most overused buzzwords on LinkedIn profiles are unveiled.
Blogging is a good means of making money these days. With the ever increasing relevance of the internet as a revenue generator and social environment, there…
If you take blogging seriously, you must realise that it has to be top-notch at all times. It is easy for you to get too comfortable…
If your website is not catching the attention of your target audience, you should know that something is wrong.
This is an advertising technique of creating and sharing highly valuable and relevant content to a group of people interested in the matter.
Creating hype can be a cost-effective way of marketing your business to a broad audience with long lasting effect.
If you have a shopfront, then it’s important to make sure that you can grab the attention of passing customers to increase the chance of them…
One of the world’s best-loved social media channels, Instagram, recently announced that its advertising base had more than doubled over the last six months, now exceeding…
Tonight sees a landmark event in the Sports streaming world, with an NFL game being streamed live on the social media platform Twitter.
Setting up your own business in 2016 is a much different process than it was a decade ago. While there was certainly an "online" vibe flowing…