Business marketing advice, tips and guides to help you boost your promotions
These days it seems like a new music streaming service is popping up every other day. You have a lot of options on where to share…
Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.
I have been actively involved in organic SEO since the year 2002. A lifetime in tech-years. But little has changed in organic SEO practices.
Digital marketing tends to be over-run with data and Key Performance Indicators (KPIs) but ultimately there is just one metric that matters and that is conversion…
Everyone knows it’s more important than ever to keep building your business during these tough times. What’s absolutely crucial to doing this is ensuring you stay…
Business Matters speaks to hundreds of SME’s each week and there’s not been one that hasn’t had to pivot and alter their offering product online in…
Advertising has come a long way from its paper-based form to today’s digitized one.
If you’re currently in the position of wondering which social media platforms to register with for your business or how to go about creating a marketing…
One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.
If you could predict with absolute certainty the exact moment each opportunity in your company’s sales pipeline would convert into an order, wouldn’t life be marvellous.
KFC is temporarily dropping the ‘It’s finger lickin’ good’ slogan it has used in its advertising for 64 years and launching its first global campaign in…
If you have your own company, regardless of its size, you need to have a great SEO strategy if you want to be successful.
When organisational transformation plans are announced, the first thing that happens is an emotional reaction in the people impacted by them.
Business-to-business (B2B) sales — it’s pretty self-explanatory: they’re transactions between business, rather than transactions between businesses and consumers (B2C sales).
The impact of the pandemic means that many SMEs have inevitably lost ground and fallen behind on goals and targets.