
Customer loyalty Vs ROI: Why the metrics of Digital Marketing are changing
According to the latest statistics, the average business spends between 5 – 12% of their annual turnover on marketing.
Business marketing advice, tips and guides to help you boost your promotions

According to the latest statistics, the average business spends between 5 – 12% of their annual turnover on marketing.

Social media companies and search engines will be forced to remove scams from their websites or face fines under plans being considered by ministers.

Twitter has launched a new “tip jar” feature which will allow people to send money to others on the site.

Facebook has warned advertisers that it may not be able to accurately measure the success of their adverts due a privacy clampdown by Apple in iPhone…

The PR industry continues to go from strength to strength with a steady 5% growth in 2020 and the five years previous to that.

Dulux has apologised after making fun of Tottenham Hotspur - immediately after being signed as their new sponsor.

At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 members worldwide.

The UK advertising watchdog has warned social media influencers that they face being named and shamed, after a spot check of posts found widespread flouting of…

In an ever-changing landscape, marketers and digital businesses alike are forced to adapt with the times as new opportunities arise and existing strategies become redundant.

For many, it remains unclear what needs to happen to successfully address the selling challenges brought on by Covid-19.

The way business is done has changed drastically in the last decade. Frankly, many things have changed about life in recent times, thanks largely to technology.

Small business owners have a lot to do already. It’s hard to make time for market research as well, especially when you first have to learn…

Marketing using visuals, such as banners, posters, smart TVs, and other forms of digital displays, as well as your website, are vital ingredients in the success…

All businesses need to have a keen idea of their branding. This is a crucial part of ensuring that they know how to best stand out…

COVID19 has been a tough time for many of us. Especially for those who are looking to shift their role or go for a new one…