Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
New findings have revealed that – for the second year running – brands are failing to meet consumer expectations between checkout and delivery, and generally still…
The drinks company Innocent has had an advert banned by the Advertising Standards Authority after environmentalists reported it for claiming that drinking its smoothies is good…
Google has announced that it will stop advertisers tracking users across apps on Android smartphones, following in the footsteps of Apple and causing a significant blow…
A promotion by the fast-fashion retailer Boohoo that used “sexually suggestive” images of a model in an oversized T-shirt and thong-style bikini bottoms has been banned…
The past two years have had a marked effect on how we interact with social media, with stay-at-home orders resulting in people spending longer online than…
The UK competition watchdog has called for the power to fine social media influencers if they fail to tell followers when posts are paid for by…
Social media stars including Jodie Marsh and five ex-Love Islanders including Francesca Allen are to be subjected to a name and shame Instagram campaign by the…
Fossil fuel companies and firms that work closely with them are among the biggest spenders on ads designed to look like Google search results, in what…
Following a surge in online scams, Facebook, Microsoft and Twitter are to follow the example of Google and ban any advertisements for financial companies that are…
Today, businesses have various options to promote their brands, products, and services. At the same time, due to the abundance of options, customers have doubts about…
Every year, Black Friday kicks off a pivotal time of year for many small businesses - from independent retailers, to fully digital companies.
Marketers were faced with the loss of cookie data, but this move to a cookie-less world was then postponed. Meanwhile, an increase in ‘opt-out’ legislation, has…
Environmental campaigners have accused the UK advertising watchdog of bias for overturning a draft ruling that banned adverts for a mud-splattered Land Rover Defender off-roader after…
Tesco’s festive TV ad featuring Santa Claus bearing a Covid vaccine passport has prompted more than 1,500 complaints, making it the most complained-about advert of the…
No handshake, no deal. Life has been tough for sales people raised on face to face meetings and networking.