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Opinion. 2,756 articles · updated 14 years ago

Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth

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email marketing legalility
Advice

Is your email marketing legal?

Email marketing might be a cost effective way to drive traffic to your alert potential customers to your goods and services and drive traffic to your…

heinz
Legal

Can you protect your marketing strapline?

The best way to protect your strapline is to trade mark it. In order to trade mark it, the phrase must be distinctive and capable of…

Virgin_2310599b
Opinion

Virgin Trains: A contract off the rails?

Is the decision to switch rail provider for the West Coast mainline service a bridge too far in terms of risk versus reward asks Daniel Ball,…

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Opinion

Death of the salesman – Del Boy’s days are over

The time-honoured tradition of relying on good relationships to make sales is a losing strategy according to a study from CEB, the member-based advisory company.