Marketing
The single-minded proposition for your media persona isn’t as single minded as you think
The one-line single minded proposition is your ticket to drive on the media motorway.
Sunday 20 September 2026
Business marketing advice, tips and guides to help you boost your promotions
The one-line single minded proposition is your ticket to drive on the media motorway.
Consumers see thousands of marketing messages and adverts every single day. For businesses and marketers this poses a difficult problem, how can they reach their audience…
Athletics icon Usain Bolt has moved to trademark a logo showing his signature victory celebration pose.
If you yon’t intimately understand your major ‘doing self’ Along with minor ‘doing selves’ you can come across like marbles scattered across the floor
You might not be able to choose your family, but you can Pick n' Mix the best media personalities to associate your image with – It's…
Building your persona and then later down the track your narrative structure first means stripping all the component parts of your image totally back to Ground…
Your business might be starting to turn over a healthy amount, but meanwhile, you have another objective, cranking up the car of your media persona and…
Amazon has bowed to pressure from the United Arab Emirates and restricted search results for LGBTQ+-related products
Britain's competition watchdog has launched an investigation into whether Google has broken the law by restricting competition in the advertising technology market.
An advertising campaign for Tesco Mobile which used the names of foods as substitutes for expletives has been banned.
Elon Musk has said he will reverse Twitter’s ban on the former US president Donald Trump if the Tesla boss completes a takeover of the social…
Elon Musk has said Twitter may charge a “slight” fee for commercial and government users, in the latest hint of the changes the world’s richest person…
New findings have revealed that – for the second year running – brands are failing to meet consumer expectations between checkout and delivery, and generally still…
The drinks company Innocent has had an advert banned by the Advertising Standards Authority after environmentalists reported it for claiming that drinking its smoothies is good…
Google has announced that it will stop advertisers tracking users across apps on Android smartphones, following in the footsteps of Apple and causing a significant blow…