Marketing
Guide to media barter
Media barter is fast becoming the smart way for marketers to deliver efficiencies on their marketing spend. But how does it work and what can it…
Friday 13 November 2026
Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
Media barter is fast becoming the smart way for marketers to deliver efficiencies on their marketing spend. But how does it work and what can it…
According to latest figures from ZenithOptimedia, 2015 is set to be the year that spend on internet advertising will overtake the combined newspaper and magazine ad…
Here I explain 7 simple ways that enable you to get ahead of your competitors in 2013. These are a few things that you can implement…
The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into…
If you want a strong sales team, you need to give your new hires some TLC
We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells…
A former employee at HMV tonight claimed responsibility for using its official Twitter feed to “live tweet” her and others' mass firing.
Don’t let the snowy weather and prospect of lazy Friday afternoons distract you from bringing in the sales, as this could be the prime time to…
The Christmas holiday period can be a frustrating time for salespeople. Buyers and decision-makers are on holiday or are busy covering for colleagues who are. Your…
Online advertising promises small and medium sized businesses control and customisation, but the reality is that they are confronted with complexity. Online ad expert Sean Riley,…
So you’ve set up your newest social media profile, be it with Facebook, Twitter, Google Plus, LinkedIn or another of the networks cropping up across the…
The recent decline of the once dominant electrical chain store Comet has prompted many questions about the future of retail, in particular that of high-street stores.
UK marketers are wasting billions of pounds by relying on gut instinct and guesswork rather than data and rational decision-making, according to a new study by…
We went through a recession, and while we weren't looking, the world of marketing changed. We discovered as an industry that making certain that marketing governance…
Marketers need to inject a bit of this into their efforts to catch the most customers.