Advice
6 Tips for Mastering Your New LinkedIn Profile
Notice anything different on your LinkedIn profile page? It's not your imagination--and it needs your attention. Here's what you need to know.
Friday 13 November 2026
Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
Notice anything different on your LinkedIn profile page? It's not your imagination--and it needs your attention. Here's what you need to know.
Let’s be honest: small businesses have a lot of competition during the festive season. For big brands, waiting until the end of November to get customers…
Spend a few minutes a day on these simple activities and you can double or triple your win your sale closure rate.
The question: “how can I best incentivise my staff so I get better performance from them?” is an interesting one. Because of the wide range of…
One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry: Today’s consumer environment is multi-touch, continually…
Marketing is often misconstrued as little more than advertising – lots of brands jumping up and down and shouting as they try to grab potential customers’…
The vision you create for your brand or business is one of the most powerful drivers of growth. Having a vision of what you want to…
You hear that you must be using social media to grow your business and engage with your clients (and yes, you should). But if all you…
For many smaller businesses marketing equalled networking. But as a central way of promotion, those days are your business are long gone. So what are some…
Using a professional market researcher can be beneficial for some small businesses. Here is how to get the most out of their services
These mistakes when trying to make a sale for your business seem to be shockingly common. Make sure you're not guilty of any of them as…
In this blog, I explain the stupid mistakes salespeople make at exhibitions and what you need to do to make sure you don’t make the same…
Did Waitrose get it horribly wrong asking people to finish the sentence or was it really a stroke of genius?
Over the last couple of months, the use of Twitter has provided the landscape for a wave of innovative marketing campaigns and the retail sector has…
One third of job hunters don't think employers will look at their social media profiles, despite the growing use of social media in recruitment, according to…