Marketing
Make a lasting impression to win new business
For any small business owner, gaining new clients and winning new contracts is vital for success.
Friday 13 November 2026
Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
For any small business owner, gaining new clients and winning new contracts is vital for success.
Can't close the sale? The questions that pay big dividends are power questions. They are friendly, they help you sell, and they don’t pressure the customer.…
Amy Taylor, Search Analyst at QueryClick, looks at making the most of social media whilst avoiding the pitfalls.
Here’s the challenge: you’ve spoken to a potential client in the past, and now they’ve come up again in your follow up list. Now, depending on…
From ‘Chicken Maharaja Macs’ in Indian McDonalds to ‘Green Tea Frappuccino’ in Japanese and Chinese Starbucks, brands are increasingly inventing more products that are adapted to…
There was once a very clear line between an employee’s work and social life; one belonged at work and the other stayed at home. However, the…
During a discussion with a group of networking contacts recently, I realised that we all knew at least one person who was ruining their chances of…
Business cards aren't dead, and whoever tells you that is lying to you. Whether you're a one-man entrepreneur outfit or an owner of an expansive SME,…
Social networking is a great way for SMEs to find and keep customers, but it’s not without risk – a number of well-known brands have had…
Scientists at the University of Portsmouth have found that correctly labelling your tweets can vastly improve your customer’s experience on Twitter.
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.
How often have we heard sayings like “you never get a second chance to make a first impression” and how often do we put that into…
Social media marketing shouldn't happen in a vacuum. How to integrate offline and online strategies.
Made a major flub in front of the whole world on social media? Here's how to respond.
Local businesses miss out on potential website traffic by choosing hosting providers based in other parts of the world