Marketing
How Promotional Marketing can help your business
Different methods of promotional marketing can be used to help improve the overall success of a company and also to raise awareness of a certain brand.
Friday 13 November 2026
Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.
Different methods of promotional marketing can be used to help improve the overall success of a company and also to raise awareness of a certain brand.
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has…
According to the Office of National Statistics, in 2013, a fifth of UK business turnover was generated by e-commerce sales, and this figure is increasing.
Real-time promotions on London Underground LCD screens drive 150 per cent increase in deal transactions at Crosstown Doughnuts
If you know what you’re doing, social media is an easy and cost-effective way to improve your customer service, especially for small businesses.
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores,…
Women in the UK spend an average of £460m a week buying online, a marked increase on their male counterparts, according to statistics from the Office…
As we all know the key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their…
There are plenty of opinions; a lot of them are on social media platforms of one variety or another, about whether social media is good for…
In 2015, you may be taking your first steps towards getting your business online or be ready to upgrade your website so it works faster and…
If you're a marketing manager and have been contemplating SMS marketing you may be wondering what all the fuss is about.
How successful your online company is going to be is largely dependent on how good your website is. Here we take a look at ways to…
New academic research has revealed that SMEs are aware that they need to improve their ‘social capital’ through networks and connections to develop their businesses and grow,…
Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are…
One of the most common questions asked by directors and managers is “why is salesperson x under performing?” closely followed by “and what can I do…