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Top ten tips on brochure design

A well written, well-designed brochure is an important marketing tool for the majority of businesses. Brochures offer a great opportunity to go into detail about your product or service. Les Haywood explains that as you only get one chance to make a good impression with your brochure. It’s worth taking the time to get it right.

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Smart technology can give businesses the edge

Paul Bray looks at how if you prang your new BMW and the air bags deploy, the car can automatically tell the manufacturers so they can alert the emergency services. If you’re in hospital in Madrid and a nurse tries to administer the wrong drug, an alarm automatically sounds. If you buy a chop in a Norwegian supermarket, you could be told the name of the pig it came from.

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Investors tag onto tweety pie

Unless you have been living in splendid isolation in recent months, you will have struggled to avoid the latest online social networking craze ‘Twitter’. Andy Lopata, business networking specialist, looks at how Twitter, Hot on the heels of ‘Facebook’ as the next great communication tool, it is being championed by celebrities such as Jonathan Ross and Stephen Fry, used by politicians such as Barack Obama and adopted by people of all ages and walks of life at a rapid rate.

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Train to Gain: It pays to develop the skills of your workforce

One of the most effective funding initiatives by the Government is to help you increase the skill levels of your employees. You are encouraged to review your company’s strategy and ensure that all staff development and training will effectively support your business objectives. Then you need to specify the actions required to develop the strategy through an organisation and development plan agreed with your staff.

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Embracing the Olympic dream

Whilst watching the recent episode of The Apprentice we were struck by the use of The Olympics and London 2012 branding so we spoke to John Mackenzie, partner of leading IP solicitors Pinsent Masons for his advice of how to embrace the Olympic spirit without falling foul of the law.

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The do’s and dont’s of workplace humour

We spend a lot of time at work. For many people they spend more time with their colleagues than they do with their family and friends. In these circumstances, it is only natural that as the working relationship evolves, the environment develops in such a way that people can find opportunities to let off steam by laughing and joking with each other.

Many employers actively encourage employees to find ways to make their work fun because, lets face it, a happy employee is more productive and none of us want to spend the day with a lot of miserable people.

Do Customer’s Respond the way you would Like?

What happens when you ask for directions? You interrupt someone, stopping them from going about their business, yet people are rarely rude. This is because of the way we ask. We will normally say, ‘Excuse Me’ in a slightly deferential way. We continue, ‘I wonder if you can help me? Could you tell me where Bromley Place is?’