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Opinion. 2,756 articles · updated 12 years ago

Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth

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Opinion

To Tweet or not to Tweet

The three key questions C-suite executives should ask themselves about using social media

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Opinion

Digital politics: what next?

With party conference season over, we are beginning to get a much clearer idea of policy makers’ economic plans for the next Parliament. Not surprisingly, all…

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Opinion

Stop trying to be the best at everything

Consumers only care about Access, Product, Price, Service and Emotion. Companies that try to excel across every attribute either fail or over-invest. Successful firms take a…

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Opinion

PR tastes better when it’s baked slowly

Your view of PR may be as a quick fix to a sales problem, or as a slow burn marketing initiative, but getting the expectation right…

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Opinion

Carving out a niche as an SME

How the giants stick to mass markets – and how the start-up can use this to their strength.

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Opinion

10 Toxic People You Should Avoid Like the Plague

Just like toxins in your air, water, or food, toxins in the people around you can cause serious harm--but they don't come with a warning label.…

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News

Lessons SMEs can learn from corporates

World class corporations are a different breed of business compared to SMEs but they have much to teach their smaller cousins about performance, profitability and how…