The popularity of social media channels as a tool to engage with employees is waning, according to a survey of Communications professionals.
Whether you like it or not, social media is becoming increasingly important for companies in many different sectors, law being one of them! One of the primary benefits that social media brings is that of being able to reach a much wider audience with virtually zero investment, as well as being able to reach people in various different ways.
Millions of small businesses now have access to Twitter’s buy-button integration at an important point on the path of purchase: organic conversation.
Mastering the world of social media is no small task, especially when you’re an SME and don’t have the budget to hire a specialist.
Twitter has announced that it is to roll out a feature to its users that will allow them to only see “high quality” tweets and turn off abuse.
If you know what you’re doing, social media is an easy and cost-effective way to improve your customer service, especially for small businesses.
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.
As we all know the key to success on social media is engagement – connecting with your followers and friends. Small businesses not only want their social media content to resonate with customers and potential customers, but create loyal brand ambassadors who spend money and encourage others to spend money.
There are plenty of opinions; a lot of them are on social media platforms of one variety or another, about whether social media is good for small business. In fact, as a small business owner, you can probably find any opinion you want to find, if you are looking for an excuse to support an opinion or decision of your own.
Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are paying lip service to these channels.