Elon Musk’s controversial leadership of X (formerly Twitter) has driven millions of Britons away, as UK users flock to competitors like Threads and Bluesky. Discover how political stances and rebranding have affected X’s reach.
Category: Social Media
Social media is the best way to expand the reach of your SME or SMB business. Twitter, Instagram, Facebook and content marketing
UK considers social media ban for under-16s as Minister orders new research
UK considers social media ban for under-16s as Technology Secretary Peter Kyle orders new research, signalling possible alignment with Australia’s proposed restrictions.
Strategies and tips on using TikTok for business
By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had 150 million active users, while the UK counted over 23 million.
EU takes action against Elon Musk’s X over disinformation
The European Union has formally announced it suspects X, previously known as Twitter, of breaching its rules in areas including countering illegal content and disinformation.
Elon Musk reinstates Katie Hopkins and Tommy Robinson to his social platform X
Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s previous ownership.
Elon Musk suggests social media platform X could go behind paywall
Elon Musk has suggested that all users of X, formerly called Twitter, may have to pay for access to the platform.
SMEs told to think ahead before tying up with social media platform Threads
Business owners are being urged to wait and see before signing up to the new social network Threads in case they get tangled up in pursuing a strategy that does nothing to serve their interests.
Instagram owner’s Twitter rival, Threads, logs 5 million users in first hours
Meta’s Twitter rival, Threads, logged five million sign-ups in its first four hours of operation, according to CEO Mark Zuckerberg, as the company seeks to woo users from Elon Musk’s troubled platform through an offer of lengthier posts, a handful of celebrity backers – and a strong resemblance to its competitor.
Twitter to let publishers charge users per article read, says Elon Musk
Twitter CEO Elon Musk said on Saturday that the social media platform will allow media publishers to charge users on a per-article basis with one click, calling it a win for both the public and media organisations.
I’m buying Twitter to help humanity, says Elon Musk after completion of $44 billion takeover
Elon Musk sought to assure Twitter advertisers that he is serious about the business and its culture before the completion of his $44 billion takeover.
Elon Musk pledges to overturn Twitter’s ban on Donald Trump
Elon Musk has said he will reverse Twitter’s ban on the former US president Donald Trump if the Tesla boss completes a takeover of the social media platform.
Elon Musk considers ‘slight’ Twitter fee for commercial users
Elon Musk has said Twitter may charge a “slight” fee for commercial and government users, in the latest hint of the changes the world’s richest person could introduce after he completes his takeover of the social media platform.
Watchdog calls for fines for influencers who fail to declare sponsorship
The UK competition watchdog has called for the power to fine social media influencers if they fail to tell followers when posts are paid for by advertisers.
Love Islanders to be named and shamed for not declaring paid-for posts
Social media stars including Jodie Marsh and five ex-Love Islanders including Francesca Allen are to be subjected to a name and shame Instagram campaign by the UK’s advertising watchdog for continuing to flout social media marketing rules.
‘Think before you tweet’ CEOs told after Just Eat spat with Uber
Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation.
