The elevator pitch describes your company concisely and in a compelling way. The elevator pitch is the answer you give when you coincidentally meet someone in an elevator and they ask you: “So, what do you do?”
The UK’s most competitive search for exciting new businesses has returned and this year, your small business could be crowned Britain’s best!
We recently spoke to Mark Artus, CEO of 1HQ, one of Europe’s largest branding companies to get his top 10 branding tips.
Mark has been the brains behind the advertising campaigns for the likes of Kraft, Nestle, Rowntree and Heinz, amongst many others and knows how to create memorable brands.
Anyone with a good idea and adequate common sense can start a business, but establishing and growing it is another matter.
In the current climate, where money lending has all but dried up, orders are falling, and firms are trimming all the fat possible by cutting costs, the hard part is often working out how to grow your business.
This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.
Do you have a business Twitter feed as well as a personal one? Does your business have a FaceBook page? Want to know how best you should use Social Media to build your brand?
Mike Southon, co-author of best-selling book The Beermat Entrepreneur, invites you to a sales training event!
Based on the best-selling book “Sales on a Beermat”, this event is suitable for everyone. If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you! If you love to sell, this course will still help you develop your skills.
Smarta.com, a free online business resource for small business owners, has joined forces with TV Dragon Deborah Meaden and Bebo Founder Michael Birch in a nationwide search for the UK’s smartest businesses.
Why do so many people struggle to attain a real return from all of their networking activities? There are a host of possible reasons but I thought this might be a good time to share some ways in which you can get more of a return from your networking.
Business networking specialist Andy Lopata takes time to shatter a few illusions, as networking groups do not produce referrals.
That may disappoint a few people who have spent a lot of time and money joining groups in the hope of generating new business. Hours spent at breakfast meetings, lunches and chatting over canapés when you could have been watching The Apprentice…..all wasted.
As December approaches, I’m sure you’re already sick and tired of getting the ‘call me back after Christmas’ line only to find that come January, you can’t get hold of the person ever again! As the festive season roles in, I’m going to take a look at how to overcome these objections and make the most of the festive period.