The retail chain has said that it is looking to find and co-develop prototypes that will advance wearable tech in the fashion industry with the potential for these products to be rolled out in its Topshop stores.
the competition will hopefully find a product that is “stylish, functional and in-demand with the Topshop customer, at a price that’s accessible”.
Successful start-up teams chosen for the programme are set to receive four weeks office space, mentoring, and a cash investment.
Applicants will also have the chance to pitch to Arcadia Group head Sir Philip Green.
Topshop global marketing and communications director, Sheena Sauvair, said of the news: “The merge of style and function has yet to have been seen in a true consumer-ready sense and our aim is to discover new-to-market, highly desirable product at accessible prices for our fashion-savvy customer.
Stuart Marks, L Marks chairman, continued: “Top Pitch is such a great opportunity for entrepreneurs working on a wearable technology product. […] What better way is there to learn about Topshop than work in collaboration with them for four weeks, developing your brand and strategy as well as the direction your product will take.”
Entries for Top Pitch close on May 22, to apply click here.