The Tata Consultancy Services Global Trend study on IoT, which surveyed executives from large multi-nationals, identifies the huge potential for revenue increases from IoT, while also highlighting the significant challenges that lie ahead for businesses transitioning to the new model.
Commenting on the study, Natarajan Chandrasekaran, CEO and MD of TCS, said: “The age of IoT is well underway. The question is, whether businesses are ready to realise the full potential of this technology. Our latest global trend study found that leaders in using IoT technologies are using it to completely re-imagine their businesses by changing every aspect of them from business models and products to business processes and workplaces.”
He added: “Now is the time for every leader in every industry to reimagine the possibilities for their businesses in a world of smart, connected ’things’.”
A significant opportunity for revenue growth through IoT
Across the board, those companies investing in IoT are reporting significant revenue increases as a result of IoT initiatives with an average increase of 15.6 per cent in 2014. Almost one in ten saw a rise of at least 30 percent in revenue.
Company executives still see the IoT as a growing area for businesses, with 12 per cent identifying a planned spend of $100m in 2015 and 3 per cent looking to invest a minimum of $1bn among the 795 companies surveyed. The report also shows that companies predict their IoT budgets to continue increasing year-on-year, with spending expected to grow by 20 per cent by 2018 to $103m.
Companies at the very forefront of this drive for innovation through IoT have seen the biggest benefits from their investments. The top eight percent of respondents, based on ROI from IoT, report a staggering 64 per cent average revenue gain in 2014 as a direct result of these investments. Currently the biggest business impact is that companies can offer their customers more bespoke products and services, yet by 2020 this will convert from marketing functions to increased sales, through adding considerable value to the customer.
This is reflected in the finding that the most frequent use of IoT technologies by companies is tracking customers through mobile apps, used by almost half of all businesses. More than half of IoT leaders admit to investing in IoT to track their products and how these were performing, whereas this is only the case with 16.1 per cent of the respondents with the lowest ROI from IoT.
Culture is the number one issue holding companies back
Despite the encouraging data on IoT investment and its impact on revenue growth, the report also revealed that major challenges remain in realising the promise of IoT for businesses across all sectors. The report found that the three biggest factors holding companies back were:
- Corporate culture: Respondents identified the ability to get employees to change the way they think about customers, products and processes was a major barrier;
- Leadership: Having top executives who believe in IoT and are willing to invest time and resources is critical;
- Technology: Questions around technology continue to loom large including handling Big Data; internal vs. external development; integrating IoT data with enterprise systems; and ensuring security and reliability.
Healthcare lags Industrial Manufacturing which stands out for IoT success
The Healthcare sector has been hailed as having the greatest potential to benefit from the IoT, but remains one of the most underdeveloped industries due to regulatory restrictions and data security concerns that currently hinder innovation. The sector plans to spend just 0.3 per cent of revenue in 2015, but will be increasing this investment by at least 30 percent by 2018. The healthcare market driven by the IoT is predicted to be worth $117bn by 2020.
In contrast, executives in the Industrial Manufacturing sector are reporting the largest increase in revenue from IoT, with an average 28.5 per cent, followed by Financial Services and Media & Entertainment. The Automotive industry has the lowest revenue gain with just a 9.9 per cent increase.
The report, which looks at trends across 13 key industries, found that large-scale investment in IoT infrastructure and monitoring is not confined to those in Manufacturing, however, with the Travel, Transportation and Hospitality sectors planning to spend 0.6 percent of revenue this year. Media and Entertainment companies will spend 0.57 per cent of their revenue on IoT in this year – significantly more than the 0.4 per cent average and the 0.44 per cent spend in Banking and Financial Services.