One year old startup smashes crowdfunding target in 48 hours

The London based company set a fundraising target of half a million in order to fund an expansive product range and to invest further in marketing and move into international markets.

Cornerstone beat their £500k target within 48 hours of the campaign launching, pulling in cash from 246 investors. The shaving company recently announced that the have raised a total of £900,000 through the Crowdcube crowdfunding platform.

With the vision of making it simple to have a great quality shave, Cornerstone, lead by entrepreneur Oliver Bridge, secured their investments by offering prospective investors with rewards, including a gold-plated razor handle for a £50,000 investment and even a cut-throat shave in a hot air balloon for a £100,000 investment.

The popularity of cornerstone has gained momentum rapidly, after winning Best Razor in the 2015 Shortlist Grooming Awards, beating off competition from Gillette and Wilkinson Sword.

Having launched in 2014, Cornerstone has grown rapidly from 0 to 5,000 subscribers in the last 12 months, and combines German-engineered razors and British-blended skincare products, as well as selling through an innovative subscription based service which is taking the ecommerce world by storm.