iZettle to give away prime time advertising to seven small businesses

To have a shot at winning 15 Seconds of Fame, all a business has to do is submit a 15 second video clip about themselves on iZettle’s competition site. A total of six winners will be chosen by a jury, and a seventh winner will be a people’s choice award. The winners will see their ads run on nationwide television in October and November.

“We know how tricky life is for small entrepreneurs. Cutting through the noise is getting increasingly challenging, especially if you’re a tiny business. And that’s precisely why we have embarked on this project,” says Johan Bendz, iZettle’s Chief Marketing Officer. “Getting exposure on prime time television can transform a business’s fortune, but it comes with cost way beyond the reach of small companies.”

iZettle’s 15 Seconds of Fame competition follows last year’s 12 Hour Storecampaign, where six small U.K. business were given a chance to trade on a prestigious London high street alongside some of the nation’s biggest brands. The 15 Seconds of Fame competition begins on September 16, and closes on October 4. The first winners will be announced in late October.

To run the campaign iZettle will again be working with award-winning Swedish advertising agency Forsman & Bodenfors. F&B delivered iZettle’s 12 Hour Store campaign, is responsible for many award winning campaigns, and won the Independent Agency of the Year Award at the Cannes Lions International Festival of Creativity 2014.

“It feels very refreshing to work with a client like iZettle, that is so generous with their own users. This enables us to work creatively not only with the iZettle brand, but also indirectly with small businesses out there striving to prosper,” says Ann Spennare, Account Director at F&B.

To find out more, visit www.15secondsoffame.izettle.com