A picture’s worth 1000 words, but a tweet could be worth £160,000


The competition, open to startups and SMEs, asks entrants to tweet their pitch using the hashtag #TeaseLondon.

To enter, companies simply tweet explaining why they deserve to win £160,000 of advertising, and tag their posts #TeaseLondon. Entries can be a simple text tweet, or include a photo or video – but Eyetease and Verifone encourage entrants to get creative.

The winner’s advertisement will be seen by Londoners over 16 million times across hundreds of taxis this Summer.

Previous campaigns on the iTaxitop Network have resulted in a 25% sales uplift for the brand advertising. Richard Corbett, Founder of Eyetease said, “We’re excited to give a lucky startup the chance to be seen on every street in London. As an entrepreneur who bootstrapped his startup, I know how difficult it can be to get your brand out to the masses when you’re starting out. This prize will catapult the winner’s products and services to centre stage! We have developed the world’s most advanced digital out-of-home technology which will allow the winning brand the opportunity to be seen by millions of Londoners. This will be a game changer for the winning company!”

Jim Cohen, Sales and Marketing Director at Verifone Media agreed, “This is a fantastic opportunity for an up-and-coming brand to be showcased on an award winning HD advertising format across London. We’re looking forward to receiving some truly creative tweets.”

The competition aims to showcase the company’s new video at the ‘Rise of B2B hardware startups in IoT’ event by Hardware Pioneers, which is running as part of London Digital Signage Week.

The video follows Corbett from the moment the iTaxitop concept was developed, through to mass production. Using the tagline “Think, Create, Disrupt”, the video brings to life Eyetease’s focus on new concepts and developing products which change markets.

The company is known for creating two world first technologies and changing regulations in UK and International markets to enable the sale and use of this tech. Following the recent announcement of the launch of their London based R&D facility, Eyetease are investing heavily in new engineering talent to develop exciting new products and services with hardware at their core.