BHS.com’s launch products constitute around 75 per cent of the most popular online items the retailer sold before it went into administration in April this year. For launch, it’s sourcing products from 23 suppliers, all of whom are in the UK.
BHS employs 84 people, primarily based in London. It has also partnered with Ascenos, a well-known British call centre firm, whose dedicated team will be based in Glasgow.
In addition to rolling out its kitchen, dining and clothing ranges next month, it’s also firmly on track to be ready for Black Friday and Christmas. As part of this, and to ensure the best possible customer experience, it has implemented a new IT platform to support the company’s operations including ecommerce, back office and logistics systems which are fully tested, secure and scalable.
David Anderson, who is primarily responsible for BHS’s established and profitable international operation, will be overseeing the launch of the UK online business, with a view to recruiting an executive at a later date to run this operation.
David Anderson, Managing Director, BHS International, said: “A huge amount of work has gone into rebuilding and launching BHS back into the UK as an online retailer. With a loyal British customer base of well over one million people and the fact that we have secured contracts with so many leading suppliers who are providing products that were among the most popular with our shoppers, we are in the best possible position for launch.”
In June 2016, BHS International (UK) Limited, which was formed by The Al Mana Group, acquired BHS.com, the International franchise business, and the BHS brand.
The Al Mana Group operates in a number of sectors including retail, automotive, real estate, media and technology. It represents a range of high profile brands including: Zara, Mango, Armani Exchange, United Colors of Benetton and Reebok.