Today’s marketing largely revolves around digital channels. However, did you know offline marketing can be just as crucial as online marketing?
Leaflets are a classic example of how effective and cost-saving traditional marketing techniques can be.
Here, we’ll look at why leaflet marketing should be included as part of your multi-prolonged strategy.
A cost-effective way to reach local customers
One of the best things about leaflet marketing, is that it provides a cost-effective way to reach local customers. Although the internet has become important for reaching local audiences, it still can’t beat offline local marketing techniques such as leaflets.
This is because through companies such as Leaflet Drop, you can choose to send leaflets to highly-targeted households. That is, households who are more likely to be interested in your services. This ensures you aren’t wasting your marketing efforts and ensures a much higher conversion rate.
Enabling you to deliver more information
Of course, another benefit of leaflets is that they enable you to deliver much more information than you could via social media for example. This increases the chances of making a sale.
You will need to make sure you’re only adding relevant information however. If you bombard the consumer with too much information, it could actually have the opposite effect.
Visually pleasing designs
Another benefit of leaflet advertising, is that they’re better able to grab your audience’s attention. They’re visually pleasing and come in a wide range of designs, shapes and sizes. You can use them to create attention-grabbing headlines, provide colourful images and give the consumer facts and statistics which will make them want to invest in your product or service.
Think of it like a book. Although e-Books have largely taken over, there’s still a lot of consumers who prefer the feel and smell of a new book. The same can be said for your customers. Some may well prefer a more digital approach, but there’s still many who would appreciate a more traditional form of marketing.
So, when you’re creating your marketing strategy moving forward, you’ll definitely want to consider adding leaflet marketing. The most effective marketing strategy includes a range of different methods, both online and offline. You should also monitor how well each of your chosen platforms is performing. That way, you can ditch the efforts which aren’t providing significant returns, and focus your attention on the ones that do.
