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Marketing. 700 articles · updated 11 Nov

Marketing and sales advice for UK small businesses: digital marketing, SEO, social media, branding and tactics that win more customers.

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digitalisation
Marketing

Marketing your business in the digital age

In today’s digital era, it has become more and more important for smaller businesses to try a diverse range of tactics in order to boost their…

Instagram
Marketing

How to promote your business on Instagram in 2019

Instagram has become the favoured social media platform for brand marketing - and with 700,000,000 users, most of whom are under thirty, it’s easy to understand…

work wellbeing meeting
Marketing

Establishing a viral loop

Most marketers agree word of mouth is the best form of advertising as people believe an acquaintance that has no personal stake

Modern digital marketing on the tablet
Marketing

Digital content metrics you need to know

If you’re producing digital content for your website or social, then you want to know whether it’s working or not! Here’s our run down of metrics…

socialmedia
Marketing

How social media has changed digital marketing for SMEs

Research has shown that more and more companies are choosing to utilise digital marketing strategies to improve their bottom line and increase brand recognition among markets.

social media potential
Marketing

New ways brands are interacting on social media

Social media channels provide brands with invaluable opportunities to interact with customers and engage them far more directly than via any traditional marketing methods.

twitter
Marketing

How to use Twitter to help you grow your business

Approximately two out of every three brands (66 percent to be exact) with 100 employees or more use Twitter as part of their marketing efforts according…

local-seo1
Marketing

The secret of modern SEO

The mysteries of Google Search are a constantly evolving subject on the web.