Is SEO really beneficial for smaller businesses?


Whether you are considering taking up an SEO Essex agency to help you improve your online visibility or have recently started your very own SEO strategy and are look for more information on whether it is really beneficial for smaller businesses, we’ve got you covered.

Discover some of the top benefits, below.

High-Quality Traffic

The great thing about SEO is that it enables you to target high quality traffic, driving more people than ever to your website. As an inbound marketing strategy, you can make it easier for people to find you when they are looking for an answer or specific information; without reaching out to them via traditional advertising channels. Not only is this convenient for your customers, but an SEO strategy will enable you to generate more qualified leads, which is particularly important for smaller businesses.

The Link Between SEO & PR

If you’ve just started your small business or have won an award, rest assured that SEO can help to boost your PR, too. The connection lies in link building, which is a key part of any SEO strategy. Essentially, this means that there is a greater chance of your placement being published on industry-leading blogs and other relevant sites.

Get Ahead Of The Competition

SEO is a marketing staple for a number of businesses, including your small business and, with all business owners wanting to improve their online presence, you can be sure that an SEO strategy will help you to get ahead of the competition by achieving high results in the SERPs. Whilst any SEO strategy is (and should be) and ongoing strategy, perseverance is key and by continuing to move ahead of time, you can work your way up the leader board!

Brand Awareness

There’s no better way to build up your brand than online, which is why SEO is key to boosting your brand awareness on the internet. Some of the top-ranking positions can receive up to hundreds of thousands of impressions, leading to greater exposure for the brand, business, products and services on offer.

It’s Cost Effective

SEO is also very cost effective, helping you to not only save money where it matters the most, but generate the traffic and leads you need. Plus, by optimising your website, you can better identify your customers intent and needs, thus helping you to streamline you other marketing strategy and save money on PPC and social media advertising. It’s a win-win!

There are a number of benefits of SEO, including that it helps you to boost your brand awareness whilst driving your business ahead of the competition AND driving high-quality traffic to your website. What more could you want? With SEO expected to drive change in 2020 and other years to come, it’s time to start considering your next strategy to ensure that your site remains at the top.

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