Buying Cillit Bang from Facebook instead of Tesco’s

21 February 201221 February 2012 Marketing, Sales, Social Media Paul Jones

The company says the change reflects efforts to embrace digital marketing channels such as the launch of its first social commerce initiative in the UK, which would see it selling a Cillit Bang variant exclusively on facebook.

Is this move away from traditional retail a good one? Would you like to go shopping on Facebook?

Paul Jones

Harvard alumni and former New York Times journalist. Editor of Business Matters for over 15 years, the UKs largest business magazine. I am also head of Capital Business Media's automotive division working for clients such as Red Bull Racing, Honda, Aston Martin and Infiniti.
View all posts

Sharing

https://bmmagazine.co.uk/

Harvard alumni and former New York Times journalist. Editor of Business Matters for over 15 years, the UKs largest business magazine. I am also head of Capital Business Media's automotive division working for clients such as Red Bull Racing, Honda, Aston Martin and Infiniti.