Business show bucks recession talk seeing impressive re-booking

Exhibiting at business shows has traditionally seen companies getting little, if any, added value support from the organisers. Nationwide Media Group has broken this convention by putting together a suite of services from partner companies who are the leaders in their respective fields, including; Google, Business Matters, Business Scene, newzapp, I-Com and Eco Agency.

Speaking about the Marketing Propeller, Scott Hider, Managing Director at Nationwide Media Group said; “It has never been more important for SMEs to market themselves aggressively. However, many lack either the resources or the experience to do this effectively. We have recognised this and have put together a suite of services which give exhibitors at our events the tools they need to get the most value out of exhibiting.
“Obviously, businesses which exhibited last year have seen good returns on their investment. That return on investment is being dramatically increased through the introduction of the Marketing Propeller.

“We are dedicated to helping SMEs. Our events have grown in successive years and have become major events in the local business calendar, attracting a wide range of exhibitors, visitors and organisations. We have been able to secure high profile speakers and have put together a programme of seminars which have been designed to be essential to visitors.”

Diane Earles, Regional Director at The Chartered Instituted of Marketing praises the Marketing Propeller as; “An innovative package of products that delivers real added value and marketing resource to any SME. It’s great to see Nationwide Media Group giving clients new routes to market at no cost above the exhibition fee.”

The Marketing Propeller is offered free to all exhibitors at Business North West (Manchester Central, 28-29 October 2009), Business Yorkshire (Doncaster Racecourse, 25-26 November 2009) and Business Midlands (Ricoh Arena, 12-13 May 2010).

The Marketing Propeller suite of marketing services is free to all exhibitors and includes:

  • 20,000 email addresses for three times use, with a value of £6000 supplied by Eco Agency
  •  £50 of Google advertising
  •  newzapp enterprise account with 1000 email delivery pack, valued at £1200
  • Two hours of website consultancy from I-COM valued at £1500
  • Editorial coverage in Business Matters, valued at £1200
  • Free membership to and business profile, valued at £295
  • Full page advert in Event Guide, valued at £755