In this book John Neffinger and Matthew Kohut trace the path to influence through a balance of strength and warmth. Each seems simple, but only a few of us figure out the tricky task of projecting both at once.
Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.
When commenting on ‘Compelling People” Amy Cuddy, Harvard Business School Associate Professor said: “This is not just another pop-psych book: it’s the first book to capture and share the insights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or at home. I’m glad they wrote it so I didn’t have to.”
As required reading for both Harvard Business School and Columbia Business School it’s a book well worth adding to your reading list.
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