Adzooma to speak at SearchLeeds: The largest marketing event in the north


Online advertising platform Adzooma has announced they’ll be speaking at SearchLeeds, an industry-leading marketing event with over 1,500 delegates.

The event is completely free and will be held on Thursday 20th June at the First Direct Arena, featuring 48 talks from world-class speakers.

Adzooma’s Head of Partnerships Sal Mohammed and Head of Innovation Puneet Vaghela will be talking on the third stage at 14:30, sharing actionable advice about research and execution.

Their agenda will include the evolving data that top quality research is now able to draw upon, and how businesses can execute these across different media platforms.

They’ll also take the audience through a journey of how to successfully research and execute a strategy from a top-line digital marketing perspective.

Following that, they’ll discuss why automation is the key to better holistic performance for both individuals and large businesses.

Ex-Googler Mohammed, who heads up Adzooma’s London office, said: “We’re really looking forward to the event. We’re passionate about research and execution and think it’s vital to marketing success, so it’ll be good to share our knowledge with like-minded professionals.

“People often underestimate the power of research, so we’re going to highlight its benefits and demonstrate how it can bring about great results.”

Known as the largest annual marketing gathering in the North of England, the conference will cover everything from machine learning to real-world optimisation.

Other topics will include organic and paid media, PR strategies, SERP and competitive analysis, social media marketing and CRO.

All 48 talks will be presented by some of the most successful, award-winning brands and agencies, such as HubSpot and Searchmetrics UK.

Vaghela, who won the Search Grand Prix award in 2015 and is also based at Adzooma’s London office, added: “It’s a great opportunity to be able to speak at SearchLeeds. I’ve worked in the industry since 2007, so I’ve really had the time to grasp what’s important and how to outperform your competitors.

“In our talk, we’re going to cover the best practices that will enable you to do exactly that, and leave you with tactics that can be implemented immediately.”

There will also be three digital panellists talking about balance, confidence and the industry, and a brand new SEO battle to end the jam-packed day.

Overall, there will be plenty of opportunities to network with other marketing professionals and feel inspired by some new, impactful ideas.