Why do brands offer discount codes?

The most annoying thing about online shopping is not being able to inspect the product and assess its quality physically.

To combat this feeling and entice its customers, brands offer discount codes. These discounts are the final push that a reluctant online shopper needs to complete that purchase.

At the same time, when brands offer discount codes, it gives them an opportunity to run tests and check the efficacy of a particular shopping channel. Most tracking systems are now banned and for the retailers and brands to know where their shoppers emerged from is an important factor. By offering unique discount codes to different platforms, they can know where that specific customer came from. Equipped with this information, they can either invest more in that channel or change their strategy.

Discount codes are also an excellent way for brands to reward their returning customers. A discount code can be used as an incentive for returning customers just so they know that the brand is happy with their business and appreciate them shopping with them. Discount codes are also a good way to increase the average cart size as online shoppers will try and stack up against their discount codes or refund policies so that they can use as many as possible on one purchase.

Discount codes have been used for decades now, but it was not until recently that they became such an important part of e-commerce. Online shopping has increased a lot over the last few years. With that, discount codes have also changed their definition into what we now know as ‘discount vouchers’ or ‘vouchers.’ They are used in conjunction with coupons to give shoppers an additional incentive to shop online.

Brands offer discounts codes for repeat business

Often brands will offer additional discounts on your next purchase. These discount vouchers will appear alongside the sale receipt of your first order. These discount vouchers can be redeemed on your next purchase, which incentivizes you to shop with the brand again.

Brands also use discount codes to reward their loyal customers. By giving out product discounts or money off vouchers, these companies give back to the customer in return for their continued support. Deals like this can often be given in the form of a loyalty points system.

No more abandoned carts

By offering discount codes, brands can avoid abandoned carts. Online shopping carts are often abandoned when the shopper is about to make a purchase. Discount codes help customers save money on their purchases. In return, customers like this will be more inclined to complete checkout. A limited-time discount code encourages the shopper to complete the purchase in one go without having to wait or overthink the purchase.

Finally, offering discounts or promotional discount codes can lead to a rise in average cart size. Online shoppers will often hold off from making purchases until there is a discount code available for them to use on their next purchase. This means that the product they planned to buy might not be big enough. Including coupon codes in marketing campaigns can encourage larger shopping carts.

Discount codes are also an excellent way to test a new shopping channel

Brands use discount codes as an experiment to see how potential customers respond to certain campaigns or initiatives. Discounts like this will appear on the brand’s social media pages, banner ads online, and even through email marketing to try and increase sales. By seeing how customers respond to these discounts, brands can decide whether the platform is worth investing in the long term or not.

Discounts are also offered as incentives to use specific shopping platforms

By offering an additional discount code on the shopping cart website, the brand will be able to gather information about where each customer came from and how much they spent. This information is vital to the success of a brand and can help them with their sales figures and future moves in terms of advertising and social media outreach.

A discount code is also given as an incentive for customers to ‘like’ or follow a company’s social media pages. By giving out these discount codes, brands give online shoppers a freebie in return for their attention and time. Online shopping is all about convenience, but having well-informed shoppers who follow your social media pages can be an advantage to your company when it comes to advertising campaigns, product development, and much more.

Brands also use discount codes as a way of apologizing for a bad experience

Brands also use promotional discount codes as a way of saying thank you or apologizing for a delayed order. If a customer has had a bad experience with one or all of their online orders, discount vouchers can be used to say sorry and welcome them back to the brand.

Why do brands offer discount codes? Online shopping has changed forever and with that, so have discount coupons and vouchers. Discount codes are now used to increase exposure for a brand’s social media pages and their website traffic. Brands such as Amazon, Under Armour, and Facebook often use discounts as incentives for shoppers to follow their social media pages. Discounts are also used as a way of attracting new customers to a brand’s shopping channels, and on popular online retail sites, brands will often advertise discount codes on the homepage for everyone to see.

Use Find Best Vouchers to find and collect all discount vouchers

Find Best Vouchers is the place to go if you are looking for online discount codes. You can find discount vouchers from all of your favorite brands, retailers, and shops no matter where they are in the world! Simply search for a brand or shop you want to use, select any relevant coupons that appear on the results page, and click ‘collect.’ No more clipping or collecting discount vouchers from newspapers or magazines. You can find all kinds of discount vouchers that are tested and verified.


Online shopping has changed the way customers buy products; however, brands are finding ways to make shopping more convenient for their customers. Discount codes are now used as incentives to attract new customers to a brand’s online shopping channels. Online discount coupons and shopping vouchers are also good for brands to test their sales channels, collect customer information, and apologize for poor customer experiences. Online shoppers can find discount codes from their favorite brands in one place using Find Best Vouchers.