Ubersuggest review: All-in-one SEO tool to grow your traffic

SEO gets easier when you have access to the right tools. On average, marketers use 12 tools and some have 31 tools in their marketing stack.

Managing several marketing tools isn’t a simple task. Considering their cost and integration issues, it gets too complex and costly overtime. An all-in-one SEO tool like Ubersuggest will simplify SEO and has the potential to help you with several SEO aspects.

What exactly Ubersuggest does and what it can help you achieve is covered in this detailed Ubersuggest review. Let’s see how it can help you take your SEO to the next level.

Ubersuggest Review

Ubersuggest is an SEO tool by Neil Patel that makes it super-easy to track keywords, analyze your website SEO, check backlinks, and analyze your competitors. It has an intuitive user interface that is exceptionally easy-to-use. You don’t need any training to get started.

The beauty of Ubersuggest is that it helps you take full control of SEO all from a single dashboard. You don’t have to use different tools for keyword analysis, backlink inspection, SEO auditing, competitor analysis, content ideas, and traffic estimates. Ubersuggest does it all for you at no cost with its free trial.

Key Features

Ubersuggest offers you tons of features that are hard to find with other similar tools. The best part is that you get access to all the features with all the plans (including free trial). There aren’t any restrictions even on the individual plan and this lets you explore and use the tool to its full capacity.

Here is an overview of the Ubersuggest main features:

Keyword Research

Keyword research is the most powerful feature that Ubersuggest offers you with. You get keyword ideas with trends, historical search volume data, search volume, difficulty (paid and search), top ranking pages, and how many backlinks you’ll need to rank on the first page.

I love the details that Ubersuggest provides on backlinks and domain scores of top-ranking pages. It helps you see how practically easy (or hard) it is to rank for this keyword:

In this case, having a domain score of 88 shows you need to have an authority domain to rank for this keyword.

You can choose a relevant keyword from keyword ideas or look for related keywords with low search difficulty (preferably green):

Click a suggested keyword to get more insights and see more LSI keywords and recommendations:

You also get content ideas based on top ranking pages for your target keyword. You can inspect keywords the page is targeting, ranking for each keyword, traffic estimation, and backlinks that the page has:

You not only get detailed keyword ideas, but you can easily and quickly predict ranking and traffic estimates from content ideas.

Rank Tracking

Tracking your website’s ranking is an essential part of SEO. You need to see how your SEO efforts are impacting your site ranking and this where Ubersuggest helps you with. You can add your website and target keywords for rank tracking:

It provides you with full traffic analysis of your website with top pages, keywords, backlinks, referring domains, and more:

Keyword ranking is updated daily showing you updated rank data daily. This is a great feature that helps marketers track complete SEO of their websites.

SEO Analysis

It is an amazing feature that provides you with a complete SEO overview of any website you want to track. It could be your site or a competitor’s website to check its backlinks, traffic statistics, keywords, top pages, and other critical SEO data:

The site audit feature is useful in identifying SEO issues that hurt your website’s ranking. For example, it shows you critical issues that you have to solve immediately to improve SEO. It doesn’t just show errors but tells you how to fix them.

Backlink Analysis

Backlinks are the backbone of SEO. Acquiring backlinks get a whole lot easier if you know the right sites and this is what exactly Ubersuggest does. It helps you spy on your competitor sites and analyze their backlinks. You can then copy their best SEO practices to improve your website’s ranking. This helps you outrank your competitors by acquiring similar links.

Having access to your competitor site’s backlinks, search data, and analytics is an amazing feature. It makes your life easier.

If you are tracking a website with Ubersuggest, you’ll get all backlink data for your personal websites too. This includes new backlinks, referring domains, domain score, and monthly traffic. You can track both your websites and your competitor sites and do an in-depth backlink comparison and see where you lack.

Ubersuggest Pros

Here are the things that I love about Ubersuggest:

  • It is extremely easy-to-use and newbie-friendly. You don’t need any training to get started.
  • It is an all-in-one SEO tool that solves most of your SEO problems: Keyword ideas, rank tracking, competitor analysis, backlink analysis, and full website audit.
  • The user interface is super-fast. There are no lags or bugs whatsoever.
  • The data is authentic and current. It crawls websites and backlinks more often. Keyword ranking, for example, is updated daily as compared to most competitors that update ranking once per week.
  • It doesn’t just show you data and numbers but tells you how exactly you can improve your website’s ranking, what keywords to target, how many backlinks you need, where to get those backlinks, and more.
  • The link history shows you the record of backlinks for the past 3 years.
  • The free Chrome extension makes it even easier to find keywords in Google, YouTube, and Amazon on the go.
  • It is free to use. You don’t need to register. You visit Ubersuggest and start using it right away.
  • It is very cost-effective as compared to other similar tools in the market. Any business can afford it.

Ubersuggest Cons

There isn’t much that I don’t like about Ubersuggest except:

  • If you have to access it from your mobile device, you’ll land on the mobile version of the site. A mobile app is something that’s missing.

Is Ubersuggest for You?

Ubersuggest is for everyone who is either directly or indirectly associated with online marketing and/or SEO. If you fall any one of these categories, Ubersuggest is for you:

  • Blogger
  • Affiliate marketer
  • Small business owner
  • Local business owners
  • Marketing agency
  • SEO agency
  • SEO professional
  • Digital marketer
  • Inbound marketer
  • Small, medium, or large business
  • Enterprise

If you have a website and you want to get traffic to it, this tool is for you.

Ubersuggest Pricing

The best thing about Ubersuggest is that it is free to use. Yes, you can use it totally free and you’ll get access to all the major features with the free plan. There aren’t any restrictions at all. The daily search query cap on the free plan is much more generous than what you’ll find with the competitors. For example, you can easily track and monitor your website or blog with a free plan without running into any issues.

You can always remove the query limit by upgrading to a paid plan. Even the paid plans are quite affordable.

In any case, Ubersuggest is freemium and you can start using it at no cost.

Ubersuggest Review Verdict

If you have ever used any keyword research tool in your life, I’m sure you’ll know how powerful Ubersuggest is. It isn’t your traditional keyword research tool that will pull data from Google SERPs and show you in an organized manner.


It is a full-fledged SEO tool that has its own web crawlers. It audits your website, tracks its ranking, gives your content ideas, and lets you analyze competitor websites.

And it does all it for free.

Give it a try, explore it, and see how it goes for you.