The key business decisions that determine business success


Business like every other endeavor, has a set of practices, that can by and large determine whether success will occur or not.

These are not hard and fast rules but they are specific guidelines that are proven and point to how you might approach setting up and operating your company, if you want the best chance at achieving long term profitability.

To help you make and keep your company successful, here is a list of many of the key business decisions you must make and our suggestions for what you should choose.

What Products and Services You Sell

The products and services you choose to sell to customers will make all the difference in whether or not your company generates profits. Before you decide what to sell specifically, you should conduct deep research on your target market, your industry, other offerings by successful and unsuccessful companies in your industry and where your industry is heading.

Too often businesses have preconceived notions about these things. Then when they read the data that runs contrary to their feelings they ignore the data and create products that fail. The reality is that the data never lies. There will be some room to add your own thoughts and feelings perhaps but using the data as the foundation will set you on the right course. Use it to help you select the best products and services and your business will be on the right path to success.

Do it Internally or Outsource

One big decision that is critical for businesses is deciding what elements of their business to do in-house or to outsource. Outsourcing can be tricky because you do not want to give control unnecessarily to companies that you do not control.

A company can lose oversight of its vital resources and assets if they are not careful about how they outsourced. Whenever there is an Outsourcing relationship, there must be internal management as well that is fully dedicated to managing the relationship to the outsource company.

At the same time, outsourcing can prove invaluable to small companies looking to grow quickly or steadily. At its best, outsourcing is a way for companies to offload critical but non-essential parts of its business to firms that execute these operations much better than the companies do. There are firms that have very narrow focus on specific business areas.

The ability to execute these functions cannot be duplicated by an SME for the same cost. For this reason, a business should look to outsource certain aspects of its business to one of these firms. A great example is the critical area, Information Technology or IT.

Nearly every business today needs to have a vibrant technology and online component. The internet plays an indispensable role in a small company’s ability to creative products and services, deliver those products and services, manage and connect employees, sell its products and services, and to interact with customers and locate new ones.

However the internet can also be dangerous with hackers lurking around every corner seeking to steal company and consumer data to use to steal money. With this in mind being up to speed on the pros and cons of the internet and using it for your benefit while not being taken advantage of by it is a priority.

Managing the element of your business that relates to the internet and technology in general is complicated and today companies rely on Information Technology experts to help them navigate these areas. Many SMEs choose to manage their IT in-house thinking it is cheaper and easier, but in reality an outsourced company like UK based Mustard IT can save you money time and headaches.

This powerful boutique IT firm has the tools, knowledge and experience to offer a complete solution to your SME business. They will oversee all of your IT needs and institute tools and strategies that make your company more efficient, improve productivity across your enterprise, and provide the highest levels of security.

Hiring an outsourced IT company like Mustard IT allows your business to focus on other key areas while being sure that your IT needs are fully met.

Mustard It is a great example of using outsourcing to make your business better. You should look at other important areas of your business to see where you might make similar outsourcing decisions.

Getting into the Gig Economy

Workers over the last 100 years have had few rights when it comes to how they control their employment. Over time workers have pushed more and more to gain soe control over their work environment and style even as employment at a company has become more demanding.

With the advent of new technologies allowing for workers to work remotely, yet more efficiently, and new business practices allowing workers to function as independent contractors rather than employees, the gig economy has developed.

The gig economy is defined by doing work that is based on a fixed-term contract or that is paid per project by a company, third party, or online marketplace. The term was created as a result of the 2008 recession, where more and more workers relied on short-term employment after losing their jobs. This then turned into an industry.

Today, companies that leverage technologies, such as cloud, mobile broadband, GPS, or social platforms, have played an important role in reshaping the way we work. The world today relies on gig economy workers and employers are making them more and more a part of their business strategies.

When a company hires a gig economy worker they can quickly accommodate growth and moving into new areas of their business without the downsides of training, paying high insurance premiums and having to fully manage the workers. It helps businesses to move more decisively.

The suggestions here are only meant as guides. What you choose should ultimately depend on your own specific situation. But for small business owners, the included suggestions do usually prove successful.