Personalisation has always been and will always be critical for any business. The future of the E-commerce business eventually lies in lending personalised shopping experiences.
With tailored news feeds and shopping recommendations, consumers need the service that serves them what they like. This approach helps them stay loyal to their brand, and by harnessing the power of email personalisation, you can convert your e-commerce store into potential conversions.
It doesn’t start and end with only using your customer’s name, but you need to make sure that the emails you send are relevant to their interests, and you need to tailor the content based on data you’ve gathered from their shopping habits. The leaps and bounds made in email personalisation over the past decade cannot be neglected. Particularly in e-commerce, the opportunities afforded by personalisation are beyond measure.
Let’s us progress towards the exhilarating world of personalised emails and find the seven ingenious perks to make a customer’s experience more personal and transform your e-commerce business into a lucrative one –
- Provides Higher Conversion Rates
When it comes to email personalisation, it has been seen that they help a great deal in providing higher conversions for email marketing. It helps to satisfy every customer need by sharing relevant content and addressing the emails with personalised subject lines that have a higher likelihood of being opened.
Thus, they fulfil the requirements of every enterprise of higher open and click rates. Furthermore, these emails adhere to properly segmented contact lists that increase the likelihood of the ultimate conversion down the sales funnel.
So, personalised email demonstrably increases conversions by tending with a simple route from the product page to the checkout success page and increasing revenue multiple times.
- Makes Your Marketing Useful by Lowering Unsubscribe Rates
With an overload of content, products, & services, personalised emails help your consumer get a personal experience where they get a predictive analysis of brands that helps them choose for their utility needs in an increasingly noisy world of choices. Email personalisation can significantly decrease your unsubscribe rates by creating relevant content for the inbox and making it better with a personal touch.
Ultimately it will navigate your consumers in this noisy world and eventually lead your business to profitable ways. The ideal email marketing agency recognises the importance of lowering unsubscribe rates and welcomes and treats every individual with a personal touch.
- Decreases Operational Costs
With the right approach to email personalisation, any organisation can decrease its operational costs considerably. The process of personalised emails helps a marketer to spend less time figuring out the right tone and the right words to address any unique content.
It helps convey the right message and advertise them through the right channels, thus decreasing manual labour and time. Furthermore, it addresses email campaigns with proper editing and helps to detect the most relevant requirements without any additional effort.
- Increase Customer Retention
Another unique benefit of email personalisation is that with the help of critical data about your customer’s behaviour appropriately for customer segmentation down the road. By sending them a curated collection of products based on their preferences and by making their shopping experience more relevant, they increase your company’s customer retention.
So, it is quite important to engage your customers enough and showcase the value of your offerings. Keep your product promotions fresh, and with personalised triggered emails, remind them to finish their purchase.
- Ahead of the Curve
Implementing email personalisation in your business can help you to understand and communicate with your customers in a more effective way. It helps to anticipate where the present focus is going and, as a result, enables your e-commerce business to stay ahead among the masses. So don’t ignore its ingenious perks and utilise email personalisation to get ahead of the curve.
- Provides Personalised Product Recommendation
With Smartphone being the preferred device for shopping, personalised emails have helped e-commerce retailers to grab this opportunity and communicate with the customers relevantly. Moreover, such useful options help users drill down better and view the right products, resulting in higher engagement and lower bounce rates. Thus, email personalisation can lend recommendations of relevant products and keep them engaged.
- Creating the Best User Experience
Lastly, important one email personalisation can take the user experience to a completely different zone. By getting first-hand data on your users and segmenting them in proper lists to share relevant offers, personalised emails can help you convert your targeted audience into a potential customer.
It can engage your users with quizzes or surveys to know their taste, thus enabling a helping hand in making decisions to create creative content. With such behavioural segmentation, you get to know where their interests lie, their purchasing behaviour, and their loyalty quotient towards your brand.
With new ways of communication appearing in the digital age, personalised emails are going strong as it helps marketers stand out in the crowd and get the best returns from the email campaigns. If you are willing to increase click-through rates and conversion rates, then definitely adopt the strategy of personalised emails as they are a force to be reckoned with for e-commerce success.
Understand the perks mentioned above of personalised emails, reward your customers for their loyalty, and set your brand in the right direction.
Chris Donald is the Director of InboxGroup, a Professional email marketing agency that specializes in providing email marketing services from production to deployment. He has worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government bodies in all facets of their email marketing services and email campaign management programs for almost 2 decades. Chris’s success track record covers building email programs at competitive email marketing pricing and using data-driven strategies to turn around under-performing accounts.