Key points in writing a good business speech

business speech

Fear of giving a speech is one the three top fears people have, right after fear of altitude and fear of sudden death.

No wonder that most of the people get stuck with writing speeches, especially business related speeches, as they can really influence future.

You might need to write a business speech to present a report or promote your start-up. No matter what you intention is, writing a persuasive business speech is not an easy task especially if you haven’t done it before.

We can’t promise that you can create a stellar speech from the first try, and if you aim this exactly we would recommend to address a professional writing service.

However, with the following tips provided by writing experts from you can write a good business speech not wasting too much time.

Persuasive Business Speech Writing Guide

  • The first thing to do is to determine the main idea of all speech. A clear understanding of what you want to convey to the audience will help not only to formulate a goal correctly but also to write a statement that will be easily understood, assimilated and form the right attitude to the subject of discussion. If you don’t have a goal your audience won’t know what to do exactly. Your goal should not be related to you, it should target the audience. Ask yourself, what do you want your listeners to think or do after you finish your speech. Bad goal: I want to give an impressive speech. Good goal: I want 45% of the audience order our products immediately after my speech, using their phones and links I give.
  • Focus on one topic. No need to deviate from the selected vector or try to cover several topics at once. Verbiage distracts the attention of listeners. Every sentence you pronounce should lead your audience to the goal you have in mind. Jokes, side stories, statistics, everything in your business speech should be related to the chosen topic. Don’t share information, no matter how interesting it is, if it doesn’t strengthen your position.
  • Determine the structure of the speech. The logical sequence of writing is easier absorbed by the consciousness of the audience. Start with a strong introduction – this will be the “clue” for the attention of listeners. It may be a small story, a question, a quote, or an interesting fact that could inspire the confidence of the audience. Do not neglect the importance of a good introduction. Otherwise, the information will make listeners suffer, overwhelming them.
  • When speaking to a business audience, you can change the classic speech structure and give as much solid information as you can in the beginning. People in business need to grasp benefits of paying attention to what you say immediately, otherwise you will lose them before getting to the point.
  • Having prepared the introduction, go to the main part. It must contain as much information as is necessary for the disclosure of the topic. No need to be sprayed and spread everything that you know on this issue. A flurry of information will not help the audience to extract something useful – people will simply stop listening at some point. Therefore, in the process of writing a speech, the principle of “less but better” seems optimal.
  • Be persuasive. Achieve this in different ways: refer to the morals of the audience, its emotions, and logic. Your listeners must agree with you. Use both your own reputation and the reputation of an authoritative outsider, manipulate emotions, logical inferences. Support your words with statistics and facts – this will serve as a good proof of what is written. The main thing is to use only reliable information and select words wisely.
  • Be clear. Think what the audience would like to hear? Use words that she will understand – do not complicate. Put yourself in the audience. Write it as if you are addressing a friend – your relaxation and openness will rather attract an audience to you. Speech, in which there are a character and soul, will surely find a response within everyone.

Writing a business speech you can’t lean solely on the structure or good jokes, you have to provide the audience with solid facts, persuasive statistics, plausible projections, etc.

Focus on your goal and remember, that even the smartest listeners don’t remember more than one key and one additional idea from the speeches, so don’t overwhelm people, stress your idea as much as you can and you will appreciate the result.