Is your business ready for the AI revolution?


The chances are that your business is already utilising some form of artificial intelligence.

While you may not be communicating with a robot just yet, the overwhelming majority of tools and resources utilised by SMEs and largescale corporations alike are fuelled by AI and machine learning capabilities in order to bring your business forward, and get the most out of your data.

Still, utilising an AI-based email marketing tool is a little different to reorganising the business itself around the introduction of AI. Fortunately, however, embracing AI is about making a number of small-scale changes until your entire operation is running more smoothly, (cost) efficiently, and with a greater degree of accuracy.

Prepare yourself for an AI revolution with our tips below.

Where Has AI Proven Effective?

Artificial intelligence boasts an incredibly wide range of benefits – some of which build upon what we, as humans, are already able to do, while others introduce something altogether new.

Take, for instance, its ability to comprehend and ‘consider’ human behaviour and speech. In practical terms, this translates to its abilities in natural language processing, and in achieving a high degree of accuracy when faced with human speech. While humans have been doing this for millennia, AI is able to improve upon the speed and accuracy of interpretation – and this holds innumerable applications.

From voice-activated assistants to the live transcription services perfected by, anyone who is able to harness AI’s ability to follow human speech and utilise machine learning in order to minimise misinterpretations or mistakes is ensuring that the most direct line of communication between human and machine is perfected.

Another of the most widely utilised benefits of AI is its ability to sort through quantities of data (big data) that would otherwise prove insurmountable to even the largest team of human employees. An extreme example of this lies in Spotify; with 320 million users – all of whom produce reams of data each and every time they log in – it would be impossible for Spotify to take advantage of that data, and produce accurate recommendations to its users, without the help of machine learning.

In essence, AI can undertake tasks that would otherwise require a mammoth human task force – one that proves unrealistic for the vast majority of companies, and inefficient for those who can afford it.

It has found uses in a wide range of industries, from the fields of law, medicine and dentistry, as well as industries including commercial aviation, food production, automotive, delivery services, and fintech.

How to Prepare

AI is revered for its ability to join seamlessly with existing practices and methods, and to ensure that it supports business without interrupting work as usual. It has grown into such a wide variety of roles because of the value it brings to business – and not simply out of novelty.

For this reason, gradually increasing your business’s use of artificial intelligence should be seen as a great boon for your existing practices, and will ensure that you are ready to face an increasingly tech-driven world over the coming years and decades.